הפודקאסטים הטובים ביותר ב-Peep Podcast (2024)

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Speed's Advantage 22:37

15d ago22:37

22:37

Peep Laja dives into why speed is a critical and often underrated competitive advantage in today's fast-paced business world. Learn how to make swift decisions, conduct rapid experiments, ship products and campaigns quickly, and gather market feedback efficiently. Drawing from historical military strategies and modern business practices, Peep expla…

1
ERRATIC Alternative Clothing Store in Newcastle Talks To peep About Creating His Own Brand & Culture 30:23

1M ago30:23

30:23

At Number 3 Old George Yard Newcastle, just off the famous high bridge street, there is a hidden independent clothing store called Erratic. The store and brand is owned by David, a fashion designer that studied at Saint Martin’s School of Art and remembers a time when he worked in London for Armani as a Fashion Stylist. David, goes on to show peep …

1
Nail and Scale 18:52

1M ago18:52

18:52

In this episode, Peep Laja emphasizes the importance of deeply understanding your target market and ideal customer profile (ICP) to drive growth in B2B SaaS. He advocates for ongoing research to inform effective messaging, breaks down the key components of high-converting copy, and shares how tools like Wynter enable teams to get fast feedback and …

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Start in a Niche 34:06

1M ago34:06

34:06

In this episode, Peep dives into why niching down is the key to success for early-stage B2B SaaS companies. He explains how focusing on solving a specific problem for a targeted market, rather than competing directly with industry giants, allows startups to gain traction and dominate their niche. Peep emphasizes that niching down isn't about limiti…

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Scientific Laws of Marketing 28:03

2M ago28:03

28:03

In this episode, Peep Laja explores the scientific laws of marketing, focusing on building mental and physical availability for brands. Drawing from the works of Professor Byron Sharpe and the Ehrenberg Bass Institute, Laja emphasizes the importance of being top of mind and easily found when potential customers are ready to make a purchase. The epi…

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Winning Beyond the Product 30:26

2M ago30:26

30:26

This episode explores the critical factors that define market leadership, from being first in a category to leveraging innovation and strategic marketing. Hear from experts like David Aaker, Mark Ritson, and Byron Sharp on how top brands maintain dominance and why small brands face uphill battles. Discover actionable insights on standing out, stayi…

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Differentiation: How To Stand Out 21:52

2M ago21:52

21:52

In this new style of "How To Win", Peep Laja discusses the importance of differentiation in today's highly competitive B2B SaaS market. He explores various strategies for standing out, such as focusing on brand, taking a polarizing stance, being radically transparent, and leveraging personal brands. Laja emphasizes that differentiation is a CEO-lev…

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The Secret Sauce to $80M Bootstrapped - with AppSumo's Noah Kagan 22:47

4M ago22:47

22:47

This week on How To Win: Noah Kagan of AppSumo, a platform for digital marketplace deals focusing on software aimed at entrepreneurs and small businesses. They have bootstrapped to over $80 million in revenue. You’ll hear insights on scaling business by focusing on what works, the importance of staying true to your core values, and the strategy beh…

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From Zero to Unicorn: Factorial HR's Strategic Success - with Factorial HR's Bernat Farrero 24:02

4M ago24:02

24:02

This week on How To Win: Bernat Farrero of Factorial HR, sharing insights on revolutionizing HR for SMBs. You’ll hear about the importance of simplifying complex HR processes for small and medium businesses, Factorial HR's strategic approach to scaling internationally while addressing localized needs, and how they navigated the challenges of rapid …

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Episode 80: All About Reiki 13:36

5M ago13:36

13:36

Reiki Master Nicolle Morock shares the history of Reiki, what it is, and dispels some myths about it. Listen to this short episode to learn why Reiki is growing in popularity as an accepted healing modality. Follow and/or subscribe to Nicolle’s new Ream page and follow along as she writes her first epic fantasy! https://reamstories.com/nicollemoroc…

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Scaling Beyond $100M and Creating New Categories - with Pendo's Todd Olson 26:21

5M ago26:21

26:21

This week on How To Win: Todd Olson of Pendo, revealing the secrets behind building a product-led growth company. You’ll hear how Pendo's focus on product experience revolutionized customer interaction, the importance of integrating customer feedback into product development for sustained growth, and the strategic approach to scaling a software com…

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Building a $180M PR Powerhouse with MuckRack's Gregory Galant 24:39

5M ago24:39

24:39

This week on How To Win: Gregory Galant of Muck Rack, discusses the journey of transforming a podcasting venture into a leading software solution for public relations professionals. You’ll hear insights on the importance of building strong journalist relationships, the strategic pivot from service to software, and the value of slow, deliberate grow…

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Episode 79: Paranormal Round Table with Craig Crawford and DA Wysong 1:28:27

5M ago1:28:27

1:28:27

Authors Craig Crawford and D.A. Wysong join Nicolle to share paranormal experiences and discuss how their real-life stories influence their writing. Listen in for a fun and candid conversation. Find D.A. Wysong and her books: https://www.amazon.com/stores/author/B092SVP9CN/about Learn more about Craig Crawford’s Project Threshold: https://projectth…

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Disrupting the B2B Marketplace -- with TrustRadius's Vinay Bhagat 25:45

5M ago25:45

25:45

This week on How To Win: Vinay Bhagat of TrustRadius, revolutionizing B2B software buying with in-depth user reviews. You’ll hear how TrustRadius overcame the challenge of creating a trusted review platform in a saturated market, the strategic decisions that led to successful monetization, and the importance of focusing on quality over quantity to …

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The Differentiation Advantage - with Retention.com's Adam Robinson 19:40

5M ago19:40

19:40

This week on How To Win: Adam Robinson of Retention.com, an innovative leader in the email marketing space. You’ll hear about the journey of identifying a market gap and creating a differentiated product in a competitive environment, the importance of strategic focus on a specific target market, particularly in e-commerce, and the implementation of…

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Episode 78: 2024 Astrological Forecast with Cynthia McNulty 40:47

6M ago40:47

40:47

Cynthia McNulty, owner of Essential Zodiac, is back on the show with her 2024 astrological forecast. What will the stars and planets bring this year? Listen to find out! Get in touch with Cynthia at https://www.essentialzodiac.com/ Listen to Cynthia’s Essential Zodiac Podcast at https://sites.libsyn.com/403727 or any of the popular podcast apps. Fo…

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Finding Your Focus - with Blackthorn's Chris Federspiel 26:53

6M ago26:53

26:53

This week on How To Win: Chris Federspiel of Blackthorn.io, a company specializing in Salesforce integration and application development. You’ll hear about Blackthorn's strategic approach to the Salesforce ecosystem, the critical role of customer feedback in shaping their product development, and the journey of focusing their offerings to achieve s…

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Episode 77: Parapsychology Research Happening Now 10:54

6M ago10:54

10:54

Research into parapsychology and the anomalous is always happening. In this brief episode, Nicolle shares some of the studies that are currently ongoing and looking for participants. Help researchers out by sharing and please consider participating! Learn more about the Rhine Research Center’s studies and follow them on Facebook: https://www.facebo…

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Finding Your Ideal Customer Profile - with Keap's Clate Mask 23:12

7M ago23:12

23:12

This week on How To Win: Clate Mask of Keap, marketing automation and CRM platform for small businesses. You'll hear how Keap found the right customers, why they combined software with services, and how Keap evolved its marketing over time. Key Points: 01:15 Building the initial product based on own business needs 03:00 Pivoting to serve small busi…

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Moving Upmarket for Growth - with Process Street's Vinay Patankar 24:20

7M ago24:20

24:20

This week on How To Win: Vinay Patankar of Process Street, a workflow management software company. You'll hear why they didn't monetize for the first 2 years, how going upmarket increased retention and revenue, and why they focused the product on specific use cases. Key Points: 01:15 Identifying market need from personal frustration 03:00 Deciding …

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Episode 76: The Evil Ex-Husband 18:26

7M ago18:26

18:26

Have you ever truly regretted an ex? Listen to the story of the worst kind of ex. It’s one of the darker paranormal investigations Nicolle experienced with NSPIR. Trigger warning: there is a brief mention of suicide in the story. “Please, don’t call me psychic: stories from my paranormal life”: https://www.amazon.com/Please-dont-psychic-Stories-par…

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Building a $15M+ Community - with Pavilion's Sam Jacobs 25:03

7M ago25:03

25:03

This week on How To Win: Sam Jacobs of Pavilion, who built a $15 million community learning business from scratch. You’ll hear how he leveraged LinkedIn for organic growth, the importance of creating sub-communities, and key mistakes he made after raising VC money that took the focus away from his core customers. Key moments: 00:50 - Describing wha…

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Bootstrapped to IPO - with Backblaze's Gleb Budman 18:27

7M ago18:27

18:27

This week on How To Win: Gleb Budman of Backblaze, which offers affordable, easy cloud storage. You’ll hear how bootstrapping forced them to make efficient decisions, how focusing on underserved mid-market customers helped them compete with Amazon, and how building their own platform gave them a structural advantage. Timestamps: 01:45 Focusing on u…

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Episode 75: Love and the Shadow 13:48

7M ago13:48

13:48

As we gather with family and friends to celebrate the holidays, we’re bound to face the same triggers that we do every year, but what if we intentionally make this year different? Listen to this brief episode to hear about Nicolle’s shadow work challenge and learn how your holidays could be filled with more love this time around. Follow and/or subs…

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Raising Prices 50X - with indinero's Jess Mah 22:30

7M ago22:30

22:30

This week on How To Win: Jess Mah of indinero, a fintech company providing automated bookkeeping and accounting services. You'll hear how she focused on high-paying niche verticals, pivoted to find product-market fit, and how she brought in an experienced CEO. Key Points: 01:45 Pivoting to a new customer segment willing to pay more 03:00 Combining …

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Getting the Timing Right - with Jellyfish's Andrew Lau 22:15

8M ago22:15

22:15

This week on How To Win: Andrew Lau of Jellyfish, the engineering management platform. You'll hear how they validated the problem space, figured out product-market fit, and used founder-led sales to generate traction. Key Points: 2:03 - Getting first revenue with founder-led selling 4:12 - Seeing massive growth after increasing COVID demand 6:33 - …

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Episode 74: Ask Me Anything, Part 4 - Wake County Libraries Edition 13:17

8M ago13:17

13:17

What do you do if you think you have a haunted object? How do you know if you’re a haunted person? These are some of the questions Nicolle was asked in the Q&A portion of her library presentations, and she answers them in this brief episode. Watch Nicolle’s presentation, “All the Reasons a House Might Be Haunted” on her new YouTube channel: https:/…

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Landing Bigger Clients - with UserGems' Christian Kletzl 28:05

8M ago28:05

28:05

Summary This week on How To Win: Christian Kletzl of UserGems, champion tracking software for sales. You'll hear the process they went through to find the product their clients were willing to pay for, how they make themselves appear bigger than they are, and more. Key Points 00:30 - Appearing larger by using ads, content, LinkedIn, conferences 01:…

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Horror Art with Airbrush Artist Bad Bone Custom Paint peep podcast Newcastle 24:42

8M ago24:42

24:42

peep podcast investigate Horror Art with Airbrush Artist Bad Bone Custom Paint in Newcastle Shields road. Bad Bone custom Paint specialises in macabre art with customising busts of heads that lend themselves to the horror film genre. The Professional airbrush artist explains that films such as The Lost Boys, Hammer House Of Horror, The Thing and Th…

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Growing a SaaS Under HEAVY Competition - with Livestorm's Gilles Bertaux 18:24

8M ago18:24

18:24

This week on How To Win: Livestorm's Gilles Bertaux, a meeting and webinar platform. You'll hear how Livestorm succeeded despite many well-known competitors. How they got their first customers. And how they grew past $10 million in revenue. Key Points 1:00 - How Gilles got the idea for Livestorm and validated it with customers 2:00 - Getting the fi…

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Episode 73: Elaine Clayton - Astral Travel and More 1:01:51

8M ago1:01:51

1:01:51

Have you ever been curious about astral projection? How does astral travel relate to more than just out-of-body experiences? Meet Elaine Clayton and hear answers to these questions and more! Learn more about Elaine at https://www.elaineclayton.com/ Follow Elaine on Facebook: https://www.facebook.com/elaine.clayton/ and Instagram: https://www.instag…

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Rebuilding the ICP - with Wonder's Guy Cohen 23:59

8M ago23:59

23:59

This week on How To Win: Guy Cohen, CEO of Wonder an on-demand secondary research platform. They built the company to 8M in revenue, realized their ICP was wrong, tore it down and rebuilt again. That's what we break down in this episode. Key Points: 00:02:29 Failed many times, learned hard lessons, narrowed target. 00:04:28 Innovative marketing app…

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The Multi-Product Strategy - with Podia's Spencer Fry 25:12

9M ago25:12

25:12

Summary This week on How To Win: Spencer Fry of Podia, the all-in-one platform for publishing, promoting, and selling content online. You'll learn how Podia succeeded in the face of heavy competition. Why the benefits of having multiple products outweigh the downsides for Podia. How Podia's long-term investment affects everything from product creat…

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Episode 72: John Mathis - George Carlin, Saint Michael, and New Directions 1:38:55

9M ago1:38:55

1:38:55

Have you ever heard of a transpersonal nurse coach? What about an NDE that includes George Carlin and the Archangel Michael? Listen in to the conversation as John Mathis shares a lifetime’s worth of interesting and unique experiences in this episode. Learn more about John Mathis at http://www.johnmathis.me/index.html To learn more about IANDS, visi…

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Selling 1000s of SaaS Startups - with Acquire's Andrew Gazdecki 28:57

9M ago28:57

28:57

Summary This week on How To Win: Andrew Gazdecki of Acquire.com, the startup acquisition marketplace. You'll hear: How Andrew lands Times Square advertising to promote startups on his platform. How he went from doing everything himself to quickly assembling a team to speed up his company's growth rate. How he discovered a big opportunity to create …

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Growing a SaaS by Launching a Service - with Boast AI’s Lloyed Lobo 22:15

9M ago22:15

22:15

Summary This week on How To Win: Lloyed Lobo, founder of Boast AI, which helps companies find and claim tax credits from their R&D investments. LLoyed launched two different software companies, which failed. He followed it up with a service business, Boast, which took off. You’ll hear why he thinks services are a better way to launch a company than…

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Episode 71: Katherine Loflin - When the Whistle Blows 37:42

9M ago37:42

37:42

Katherine Loflin knows how to make people feel connected to their towns. Sometimes, when she’s doing that work, she feels a different kind of connection to history – a paranormal one. Listen to her personal experiences and learn about her haunted history tour in Cary, North Carolina. Join Katherine’s Facebook Group: https://www.facebook.com/groups/…

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Episode 70: Amy Bue of the Olympic Project and Project ZooBook 44:11

10M ago44:11

44:11

Meet Amy Bue, member of the Olympic Project and co-founder of Project ZooBook – a think tank for all things Bigfoot. Learn how a chance sighting spurred her curiosity, hear about an exciting experience during field research, and find out how Project ZooBook is making the subject of Bigfoot less taboo among scientists and academics. Get in touch wit…

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Episode 69: Author Craig Crawford Shares His Real Life Paranormal Stories 1:11:59

10M ago1:11:59

1:11:59

Meet fantasy author Craig Crawford and hear some of his personal experiences with the paranormal, including hearing what might have been a cryptid (and recording it!), witnessing the Joplin spook light, and seeing apparitions – human and animal. Plus, find out how a lifelong fascination with cryptids and monsters influenced his latest writing proje…

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peep® podcast interviews DJ MANPOWER The Joy of Dance Music North East 1:20:44

11M ago1:20:44

1:20:44

peep® podcast MAN-POWER the Joy of Dance Music. A North East Auteur talks Bed Wetter Influences with peep magazine. The Newcastle born DJ Geoff Kirkwood also goes into detail about the making of Bed Wetter and embarking on an Artist residency with The Sage Gateshead. #manpower #bedwetter #music #peepodcast The name MANPOWER was devised as a ‘secret…

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peep® podcast interview MOBO Award Winner Blak Twang Tony Rotton in Newcastle The Bridge Hip Hop UK Festival Newcastle upon Tyne 23:24

12M ago23:24

23:24

peep® podcast interviews Blak Twang “He Who Pays The Piper Calls The Tune. The Bridge Hip Hop UK Festival Newcastle. The London based Hip Hop artists is renowned for his references and slang words to specific South London Locales. #blaktwang #thebridgehiphop #peepmagazine Blak Twang explains the framing of words come directly from his environment, …

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peep® podcast interview Graffiti Artist Mr Zee talks Third Teem Krew and Pioneering 3D, Textured and Light Styles 36:21

12M ago36:21

36:21

peep Newcastle interview Mr Zee TTK Third Teem Krew Graffiti VIP and Godfather of North East Street Art talks Aerosol Manifestations with peep magazine at Newcastle The Bridge Hip Hop Uk festival at Heaton, Warwick Street. #mrzee #graffiti #ttk Mr Zee started experimenting with Graffiti styles by taking the outline away from the Graffiti art piece …

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Episode 68: Ask Me Anything, Part 3 14:10

12M ago14:10

14:10

In this brief episode, Nicolle answers a listener's question about the weather’s potential influence on paranormal activity and gives some examples from her paranormal investigations. Subscribe to Nicolle’s newsletter, find her books, or book a healing session at https://www.nicollemorock.com/ Theme music is provided by the talented Mr. Jeremy Moss…

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Episode 67: Ryan Shares Stories of Unusual Experiences 51:29

12M ago51:29

51:29

Ryan joins us to share stories of unusual experiences from his youth. One involves a scary monster in the woods, and the other is the epitome of an unexplained light in the sky. He also shares a few more recent, intriguing stories, including one that will leave you scratching your head. Subscribe to Nicolle’s newsletter, find her books, and book a …

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Episode 66: Darby Orcutt and the Study of Allegedly Morphologically Anomalous Samples 31:08

1y ago31:08

31:08

Darby Orcutt is back on the podcast to share his new project, based at North Carolina State University. The results could prove to be paradigm-shifting! To submit a sample to the project, fill out this form. To financially support the project, donate here. Subscribe to Nicolle’s newsletter at https://www.nicollemorock.com/ Theme music is provided b…

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Episode 65: Can You Handle Shifting Paradigms? 14:13

1y ago14:13

14:13

In this brief episode, Nicolle looks at this week’s big news broken by The Debrief about a whistleblower’s claims that the US government may be in possession of “materials from objects of non-human origin,” and considers what it takes to handle the kind of revelations that can change a person’s world view. Read The Debrief’s article for yourself: h…

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Announcement: Summer Break 2023 0:50

1y ago0:50

0:50

With summer around the corner, How to Win will be taking a brief hiatus. During this time, the team will be working behind the scenes to bring you more exciting insights from today’s top B2B SaaS entrepreneurs and CEOs when we return in Fall 2023 with a brand new season. In the meantime, catch up on past episodes of How to Win, and stay connected w…

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Episode 64: How to Hone Your Intuition 19:53

1y ago19:53

19:53

If you struggle with trusting your intuition or you just want to learn how to use it, this episode is for you. Nicolle shares practical tips for honing your intuition, with her own real-life examples of how it works. Subscribe to Nicolle’s newsletter at https://www.nicollemorock.com/ Theme music is provided by the talented Mr. Jeremy Moss http://je…

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Episode 63: Methods for Grounding Yourself Quickly 17:02

1y ago17:02

17:02

If you ever feel like your emotions, imagination, or anxiety are getting out of control or the world around you is becoming overwhelming, this is a great episode to listen to! Nicolle shares her grounding techniques and the situations she uses them – including a five-minute meditation to balance your energy and put yourself back on the right track.…

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Episode 62: Dr. Larry Burk Discusses Dreams, the Spiritual Side of Death, EFT, and more 50:41

1y ago50:41

50:41

Have you ever had a dream that seemed to be a warning of a real medical issue? Do you suffer from chronic sinus issues and wonder if there’s more to it than just a physical problem? Have you ever heard of the “spiritual alphabet soup of death and dying?” Do you know that some TEDx talks are censored after they’ve been recorded? In this conversation…

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