A podcast series where you can learn more about SEO.
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OpenAI's future plans, decline in Google Search, and extended Q&A! | #SEOUpdateByYoast
1:00:17
1:00:17
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1:00:17
What are we discussing in this episode?: Google's CEO Sundar Pichai says in an interview that search will change 'profoundly' in 2025; what does that mean? 🤔 2025 is fast approaching; what will the the SEO landscape look like for the upcoming year? The AI Revolution has been making major waves with OpenAI's ChatGPT Pro and the O1 model. How differe…
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SearchGPT, AI Overviews, Google Trends, and more | #SEOUpdateByYoast
59:54
59:54
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59:54
In this episode, we’ll dive into: 👉🏼 OpenAI launched ChatGPT Search; is this true competition for Google? 👉🏼 Google rolled out AI Overviews to 100+ new countries; will this influence the search results? 👉🏼 The November Core Update is here; how will the impact be on websites? ... and more! Topics and sources You can find the topics & sources here.…
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Google Ruled a Monopoly, Yelp vs Google, the Rise of SearchGPT, and more | #SEOUpdateByYoast
56:25
56:25
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56:25
It's the 3rd anniversary of the #SEOUpdateByYoast and we’re celebrating with a special edition! 🎉 We’ll dive into: 👀 AI Overview’s impact on search results 🔥 Yelp vs Google 🔎 The rise of SearchGPT ... and more! Topics and sources You can find the topics & sources here.
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Google URL Best Practices, Bing's AI Search, and more | #SEOUpdateByYoast
1:02:11
1:02:11
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1:02:11
Stay ahead with the latest in SEO! Tune in to #SEOUpdateByYoast as our experts, Alex Moss and Carolyn Shelby, share crucial updates and game-changing strategies to elevate your SEO game 🚀 Topics and sources You can find the topics & sources here.
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Google's AI overviews, Google Leak, Schema Markup, and more | #SEOUpdateByYoast
52:59
52:59
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52:59
Gear up for the newest insights with #SEOUpdateByYoast! Join our expert SEO team, Alex Moss and Carolyn Shelby, as they unveil key industry updates to transform your SEO strategy like never before! Topics & sources You can find the topics & sources here.
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Helpful content update recovery, Google's AI overviews, and more | #SEOUpdateByYoast
59:38
59:38
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59:38
Get ready to discover the latest insights with #SEOUpdateByYoast! Join our seasoned SEO experts, Alex Moss and Carolyn Shelby, as they discuss the latest news in SEO, including WordPress's 21st birthday, AI-related news, Google's response to website recovery, structured data documentation updates, and more. Topics & sources You can find the topics …
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Advice from Google, the helpful content system, and more | #SEOUpdateByYoast
59:39
59:39
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59:39
Get ready to dive into the freshest insights with #SEOUpdateByYoast! Explore essential industry updates with our experienced SEO experts, Alex Moss & Carolyn Shelby, and transform your SEO strategy like never before! Topics & sources You can find the topics & sources here.
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Google’s core & spam update, Core Web Vital changes, and more | #SEOUpdateByYoast
59:23
59:23
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59:23
Topics & sources SEO news Google core and spam updates roll out Bing Webmaster Tools adds features Google Unleashes Manual Actions Galore After Search Spam Policy Updates AI-content websites deindexed?! Goodbye FID! INP now part of CWV metrics Liz Reid announced as new Head of Search AI news The AI Act: first-ever legal framework on AI Sam Altman c…
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The latest SEO news: from HCU recovery to Product Variants Schema, AI and more | #SEOUpdateByYoast
59:05
59:05
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59:05
Topics & sources SEO news INP coming to CWV on March 12 Does Structured Data Markup influence EEAT? The SEO Starter Guide got a makeover Google: We Don't Say Core Web Vitals Are A Ranking Factor Updated the availability of Web Stories Timings on HCU recovery? New Search experiences in EEA Google adds Product Variants support Reddit and Google expan…
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SEO predictions for 2024, developments in voice search, and more! | #SEOUpdateByYoast
1:00:16
1:00:16
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Topics & sources 2024: SEO predictions and trends Google: new ways to search in 2024 Growth of voice and visual search Semantic search and intent optimization Building helpful content and topical authority SGE’s wider adoption SEO news Google has started phasing out third-party cookies Google clarifies primary source of snippets Goodbye Google Webs…
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Mike King on increasing CTR with personas and the power of internal linking
39:11
39:11
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39:11
Mike and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 1:08 - Who is Mike King? 4:15 - Importance of talking at conference for business 5:49 - Technical SEO renaissance 10:54 - The future of natural language generation 15:15 - Should SEO starters use tools or not? 17:47 - The power of…
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Marcus Tandler on making the internet carbon neutral and the importance of website UX
45:21
45:21
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45:21
Marcus and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 2:01 - What do Ryte and Marcus do? 5:19 - How website UX is important for SEOs 8:37 - How the field of SEO changed into holistic SEO 14:14 - What Ryte does to make the internet more carbon neutral 18:35 - Blocking crawlers to sa…
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Cindy Krum on passage ranking, PWA, voice search and the new SEO tools of MobileMoxie
42:30
42:30
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42:30
Cindy and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 1:18 - Passage ranking: Google indexing text fragments 4:02 - Progressive Web App (PWA) in search results 8:26 - Making indexed information accessible for all languages 11:52 - Cindy’s take on the future of SEO 14:06 - All about …
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Lily Ray on the future of E-A-T, paid ads, E-commerce spaces and SEO
41:43
41:43
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41:43
Lily and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 2:00 - The SEO specialty of Lily Ray 4:21 - What is a good future proof SEO strategy? 6:25 - How to improve your E-A-T and the role of schema in this 11:13 - How to measure if E-A-T changes have an effect 12:54 - The influence of …
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Nichola Stott on running, hiring and evaluating an SEO agency
42:53
42:53
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42:53
Nichola and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 1:47 - When should you hire an agency? 7:52 - Should you keep doing parts of SEO yourself as a business owner? 12:24 - What you should look for in and expect from an agency? 15:12 - What a good client looks like for Erudite age…
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Marieke van de Rakt on readability, product marketing and leading Yoast
42:37
42:37
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42:37
Marieke and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 1:20 - How Marieke became the CEO of Yoast 4:20 - The origin of the readability analysis in Yoast SEO 7:52 - The importance of readability 12:53 - Readability analysis changes in the past 5 years 18:12 - Product copy and SEO 26…
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Kristopher Jones on entrepreneurship, investments and eCommerce
44:06
44:06
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44:06
Kristopher and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 2:55 - Building and scaling a business 7:24 - How Kristopher deals with career paths of people in agencies 13:39 - What challenges do Kristopher's clients struggle with? 19:07 - Investing in companies 20:38 - Kristopher's te…
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Kevin Indig on SEO at Shopify and eCommerce
45:11
45:11
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Kevin and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up. 2:52 - Kevin explaining his passion for SEO 4:48 - How Kevin starts an SEO process 10:02 - Alternatives to Google's search engine 13:58 - How the SEO world becomes more interesting as a whole 24:55 - How Shopify merchants can use…
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Phil Nottingham on improving your online video strategy
41:16
41:16
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41:16
Phil Nottingham is a video and brand marketing specialist. In this episode, Joost and Phil will cover the following topics related to video SEO and online video strategy. Timestamps indicate when the topic comes up in the recording. Topics 3:37 - What makes Video SEO so hard? 6:40 - Scaling up with video 10:26 - Hosting your videos on YouTube 15.16…
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Kate Toon on great SEO copywriting
44:33
44:33
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44:33
Joost and Kate will cover the following topics during this episode, with timestamps indicating when the topic comes up: Topics 4:04 - What makes SEO copywriting hard 7:00 - Kate's fear of public speaking and why she loves Clubhouse 14:57 - What has changed in SEO copywriting in the last decade? 23:20 - How can we make people better at SEO copywriti…
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Rand Fishkin on building a business in the online marketing world
49:03
49:03
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49:03
These are the topics that Rand and Joost talk about in this episode, with minutes indicating when that topic comes up in the recording: 1:37 - What is SparkToro 3:52 - Building an online marketing business 11:16 - Are the current big SEO tools competing for the same audience and does that make specialization the way to go? 14:43 - The maturity of t…
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Jes Scholz on SEO beyond Google Search
44:07
44:07
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44:07
What if your target audience is located in a market that only knows the internet as Facebook or where Opera Mini is the main browser? Jes Scholz (International Digital Director at Ringier) will share her global experience and simultaneously make you aware of the small and much closer-to-home SEO tactics that will lead to owning a topic. Yes, a topi…
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Purna Virji on building your brand on LinkedIn
43:07
43:07
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43:07
From journalism and PR, via SEO at AOL to SEA at Microsoft and currently working at social media platform LinkedIn, Purna has seen a lot of aspects of online marketing in her career so far. Let her experience be your guide towards reaching your branding and engagement goals. Purna will tell you how to combine the best of these worlds. Think of impr…
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Jason Barnard on taking a deep dive into Brand SERPs
45:29
45:29
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45:29
It's not a coincidence that we mention that there are a lot of Jason Barnards out there. In this episode of the Yoast SEO Podcast, you will learn why it's important to know if you have namesakes, just like Jason does. The Jason Barnard Joost is talking to in this episode is a digital marketer, but also a musician and cartoon blue dog. He specialize…
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Jon Henshaw on hreflang, Coywolf and Apple
41:18
41:18
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41:18
As he states on his website, Jon has been involved with website development and internet strategy since 1995. A lot has changed since then. He is currently working at ViacomCBS as Lead SEO Analyist and is the founder of Coywolf, a marketing and technology news platform. This is what you can expect to hear in this episode: How the SEO toolset landsc…
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Aleyda Solis on international SEO
51:05
51:05
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51:05
This episode offers you a deep-dive into the mechanisms behind Search Engine Optimization. Aleyda is an expert when it comes to getting found online by the right audience. In this episode, she will share her broad (international) SEO knowledge including tactics for optimizing your local or multi-language website and videos. A glimpse of the discuss…
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Christi Olson on Search Engine Marketing
48:46
48:46
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48:46
In this episode of the Yoast SEO podcast, Joost talks with Christi Olson, Global Media SEM Team Lead at Microsoft. Joost and Christi discuss their views on Search Engine Marketing. A glimpse of the discussed topics: 3:35 - Name changes of Bing and the components of the algorithm 6:50 - What SEOs can learn from SEA tactics - and the other way around…
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