OpenAI's Future Plans, Decline In Google Search, And Extended Q&A!

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תוכן מסופק על ידי Yoast and Yoast SEO. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Yoast and Yoast SEO או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

All About Change

1
Eli Beer & United Hatzalah: Saving Lives in 90 seconds or Less 30:20

לפני 14 ימים30:20

הפעל מאוחר יותר

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לייק

אהבתי

30:20

Eli Beer is a pioneer, social entrepreneur, President and Founder of United Hatzalah of Israel. In thirty years, the organization has grown to more than 6,500 volunteers who unite together to provide immediate, life-saving care to anyone in need - regardless of race or religion. This community EMS force network treats over 730,000 incidents per year, in Israel, as they wait for ambulances and medical attention. Eli’s vision is to bring this life-saving model across the world. In 2015, Beer expanded internationally with the establishment of branches in South America and other countries, including “United Rescue” in Jersey City, USA, where the response time was reduced to just two minutes and thirty-five seconds. Episode Chapters (0:00) intro (1:04) Hatzalah’s reputation for speed (4:48) Hatzalah’s volunteer EMTs and ambucycles (5:50) Entrepreneurism at Hatzalah (8:09) Chutzpah (14:15) Hatzalah’s recruitment (18:31) Volunteers from all walks of life (22:51) Having COVID changed Eli’s perspective (26:00) operating around the world amid antisemitism (28:06) goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…

The Yoast SEO podcast »
OpenAI's future plans, decline in Google Search, and extended Q&A! | #SEOUpdateByYoast

לפני שנה 1:00:17

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MP3•בית הפרקים

What are we discussing in this episode?:

Google's CEO Sundar Pichai says in an interview that search will change 'profoundly' in 2025; what does that mean? 🤔
2025 is fast approaching; what will the the SEO landscape look like for the upcoming year?
The AI Revolution has been making major waves with OpenAI's ChatGPT Pro and the O1 model. How different is it going to be?

View the topics and sources here.

27 פרקים

#Tech #Entrepreneur #Business #Marketing #Yoast #Yoast SEO

OpenAI's future plans, decline in Google Search, and extended Q&A! | #SEOUpdateByYoast

The Yoast SEO podcast

11 subscribers

published לפני שנה

שתפו

MP3•בית הפרקים

What are we discussing in this episode?:

Google's CEO Sundar Pichai says in an interview that search will change 'profoundly' in 2025; what does that mean? 🤔
2025 is fast approaching; what will the the SEO landscape look like for the upcoming year?
The AI Revolution has been making major waves with OpenAI's ChatGPT Pro and the O1 model. How different is it going to be?

View the topics and sources here.

27 פרקים

#Tech #Entrepreneur #Business #Marketing #Yoast #Yoast SEO

כל הפרקים

The Yoast SEO podcast

1
OpenAI's future plans, decline in Google Search, and extended Q&A! | #SEOUpdateByYoast 1:00:17

לפני 21 weeks1:00:17

1:00:17

What are we discussing in this episode?: Google's CEO Sundar Pichai says in an interview that search will change 'profoundly' in 2025; what does that mean? 🤔 2025 is fast approaching; what will the the SEO landscape look like for the upcoming year? The AI Revolution has been making major waves with OpenAI's ChatGPT Pro and the O1 model. How different is it going to be? View the topics and sources here .…

The Yoast SEO podcast

1
SearchGPT, AI Overviews, Google Trends, and more | #SEOUpdateByYoast 59:54

לפני 24 weeks59:54

59:54

In this episode, we’ll dive into: 👉🏼 OpenAI launched ChatGPT Search; is this true competition for Google? 👉🏼 Google rolled out AI Overviews to 100+ new countries; will this influence the search results? 👉🏼 The November Core Update is here; how will the impact be on websites? ... and more! Topics and sources You can find the topics & sources here .…

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Google Ruled a Monopoly, Yelp vs Google, the Rise of SearchGPT, and more | #SEOUpdateByYoast 56:25

לפני 32 weeks56:25

56:25

It's the 3rd anniversary of the #SEOUpdateByYoast and we’re celebrating with a special edition! 🎉 We’ll dive into: 👀 AI Overview’s impact on search results 🔥 Yelp vs Google 🔎 The rise of SearchGPT ... and more! Topics and sources You can find the topics & sources here .

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Google URL Best Practices, Bing's AI Search, and more | #SEOUpdateByYoast 1:02:11

לפני 41 weeks1:02:11

1:02:11

Stay ahead with the latest in SEO! Tune in to #SEOUpdateByYoast as our experts, Alex Moss and Carolyn Shelby, share crucial updates and game-changing strategies to elevate your SEO game 🚀 Topics and sources You can find the topics & sources here .

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Google's AI overviews, Google Leak, Schema Markup, and more | #SEOUpdateByYoast 52:59

לפני 46 weeks52:59

52:59

Gear up for the newest insights with #SEOUpdateByYoast! Join our expert SEO team, Alex Moss and Carolyn Shelby, as they unveil key industry updates to transform your SEO strategy like never before! Topics & sources You can find the topics & sources here .

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Helpful content update recovery, Google's AI overviews, and more | #SEOUpdateByYoast 59:38

לפני 50 weeks59:38

59:38

Get ready to discover the latest insights with #SEOUpdateByYoast! Join our seasoned SEO experts, Alex Moss and Carolyn Shelby, as they discuss the latest news in SEO, including WordPress's 21st birthday, AI-related news, Google's response to website recovery, structured data documentation updates, and more. Topics & sources You can find the topics & sources here .…

The Yoast SEO podcast

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Advice from Google, the helpful content system, and more | #SEOUpdateByYoast 59:39

לפני 1 year59:39

59:39

Get ready to dive into the freshest insights with #SEOUpdateByYoast! Explore essential industry updates with our experienced SEO experts, Alex Moss & Carolyn Shelby, and transform your SEO strategy like never before! Topics & sources You can find the topics & sources here .

The Yoast SEO podcast

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Google’s core & spam update, Core Web Vital changes, and more | #SEOUpdateByYoast 59:23

לפני 1 year59:23

59:23

Topics & sources SEO news Google core and spam updates roll out Bing Webmaster Tools adds features Google Unleashes Manual Actions Galore After Search Spam Policy Updates AI-content websites deindexed?! Goodbye FID! INP now part of CWV metrics Liz Reid announced as new Head of Search AI news The AI Act: first-ever legal framework on AI Sam Altman chats with Lex Friedman SGE being tested in search interface WordPress news WordPress 6.5: The features you want to know about Yoast news Yoast SEO 22.3: Introducing AI for category and tag pages Bluehost announces WP Cloud hosting…

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The latest SEO news: from HCU recovery to Product Variants Schema, AI and more | #SEOUpdateByYoast 59:05

לפני 1 year59:05

59:05

Topics & sources SEO news INP coming to CWV on March 12 Does Structured Data Markup influence EEAT? The SEO Starter Guide got a makeover Google: We Don't Say Core Web Vitals Are A Ranking Factor Updated the availability of Web Stories Timings on HCU recovery? New Search experiences in EEA Google adds Product Variants support Reddit and Google expand partnership AI news OpenAI introduces Sora Bard is now Gemini, 1.5 released OpenAI developing AI web search? Search volume at risk by AI? Gemma: laptop-friendly open model AI WordPress news WordPress 6.5 Beta 1 ready for testing Yoast news Yoast SEO 22.1: AI update and better language support…

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SEO predictions for 2024, developments in voice search, and more! | #SEOUpdateByYoast 1:00:16

לפני 1 year1:00:16

1:00:16

Topics & sources 2024: SEO predictions and trends Google: new ways to search in 2024 Growth of voice and visual search Semantic search and intent optimization Building helpful content and topical authority SGE’s wider adoption SEO news Google has started phasing out third-party cookies Google clarifies primary source of snippets Goodbye Google Websites Google Perspectives dominated By Twitter, YouTube & Reddit Large SEO Reddit Community Taken Over By New Moderators Google Drops Thousands Of Search Quality Raters In Latests Cuts Google Search are getting worse (report) Google to change European search results to show comparison sites AI news 94% of Google SGE links are different from organic search results, study finds New York Times Lawsuit Against OpenAI Bing Gained Less Than 1% Market Share Since Adding Bing Chat SGE not happening after all? 3 new generative AI features for Chrome…

The Yoast SEO podcast

1
Mike King on increasing CTR with personas and the power of internal linking 39:11

לפני 4 years39:11

39:11

Mike and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 1:08 - Who is Mike King? 4:15 - Importance of talking at conference for business 5:49 - Technical SEO renaissance 10:54 - The future of natural language generation 15:15 - Should SEO starters use tools or not? 17:47 - The power of internal linking 21:46 - Increase CTR by using personas in SEO 27:35 - An example of the iPullrank personas 31:15 - Mike’s rapper career, and more of his future plans Resources of this podcast episode: Podcast episode with Mike King - https://www.yoast.com/podcast/mike-king-2021 iPullrank SEO video at mozcon - https://wistia.com/learn/show-news/how-ipullrank-launched-the-worlds-first-seo-movie iPullrank - https://ipullrank.com/ Botify - https://www.botify.com/ Marcus talks about what he does at Ryte - https://yoast.com/podcast/marcus-tandler-podcast/ Kevin Indig guide to internal linking - https://www.kevin-indig.com/blog/internal-linking-the-full-guide-to-internal-link-axioms/…

The Yoast SEO podcast

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Marcus Tandler on making the internet carbon neutral and the importance of website UX 45:21

לפני 4 years45:21

45:21

Marcus and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 2:01 - What do Ryte and Marcus do? 5:19 - How website UX is important for SEOs 8:37 - How the field of SEO changed into holistic SEO 14:14 - What Ryte does to make the internet more carbon neutral 18:35 - Blocking crawlers to save energy 21:51 - Where is Ryte going in the next few years? 23:51 - A good thing about the differentiating of SEO tools 28:50 - How Ryte predicts important KPIs 35:46 - Is website speed a big ranking factor? 38:09 - Discover the patterns in Core Web Vital updates…

The Yoast SEO podcast

1
Cindy Krum on passage ranking, PWA, voice search and the new SEO tools of MobileMoxie 42:30

לפני 4 years42:30

42:30

Cindy and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 1:18 - Passage ranking: Google indexing text fragments 4:02 - Progressive Web App (PWA) in search results 8:26 - Making indexed information accessible for all languages 11:52 - Cindy’s take on the future of SEO 14:06 - All about MobileMoxie’s (new) tools 16:07 - The benefits of MoblieMoxies ‘page-oscope’ 19:18 - How coders help Google by adding markup 22:52 - The importance of Core web vitals 25:56 - New idea: a JSON-LD version for a URL 29:30 - Why everyone, including big brands, should use WordPress 30:57 - The future of voice search 34:45 - New idea: Markup the first paragraph of news articles as speakable…

The Yoast SEO podcast

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Lily Ray on the future of E-A-T, paid ads, E-commerce spaces and SEO 41:43

לפני 4 years41:43

41:43

Lily and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 2:00 - The SEO specialty of Lily Ray 4:21 - What is a good future proof SEO strategy? 6:25 - How to improve your E-A-T and the role of schema in this 11:13 - How to measure if E-A-T changes have an effect 12:54 - The influence of Google’s intent and it’s core updates for E-A-T and site-ranking 19:06 - Actionable tips on how to build trust on a certain topic 20:10 - The next steps of Google on; E-A-T, E-commerce, SERPs “People also ask” and Paid Ads 26:29 - Why SEO is getting more important than paid ads 28:52 - The benefits of using WordPress and Yoast for E-A-T and structured data 31:58 - Is it profitable to start a new e-commerce space nowadays? 36:24 - The closeness and helpfulness of the SEO community 39:24 - The one thing that people should do to improve their E-A-T…

The Yoast SEO podcast

1
Nichola Stott on running, hiring and evaluating an SEO agency 42:53

לפני 4 years42:53

42:53

Nichola and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 1:47 - When should you hire an agency? 7:52 - Should you keep doing parts of SEO yourself as a business owner? 12:24 - What you should look for in and expect from an agency? 15:12 - What a good client looks like for Erudite agency 17:04 - Budgeting for your SEO and content strategy 19:13 - What to expect when starting to work with an SEO agency? 21:35 - At what point does a business not need an agency anymore? 24:19 How often do agencies and customers communicate? 26:27 How to keep your agency up to date on the latest news and research in SEO? 34:02 - In what way do easy-to-use CMSs change agency work? 40:44 - The most important KPIs for an agency to report on…

The Yoast SEO podcast

1
Marieke van de Rakt on readability, product marketing and leading Yoast 42:37

לפני 4 years42:37

42:37

Marieke and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 1:20 - How Marieke became the CEO of Yoast 4:20 - The origin of the readability analysis in Yoast SEO 7:52 - The importance of readability 12:53 - Readability analysis changes in the past 5 years 18:12 - Product copy and SEO 26:14 - Using video in your marketing 28:39 - What led up to Marieke becoming the CEO of Yoast? 31:40 - What a conversion rate and Marieke's PhD conclusion have in common 38:42 - How Marieke sees the core values of Yoast…

The Yoast SEO podcast

1
Kristopher Jones on entrepreneurship, investments and eCommerce 44:06

לפני 4 years44:06

44:06

Kristopher and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 2:55 - Building and scaling a business 7:24 - How Kristopher deals with career paths of people in agencies 13:39 - What challenges do Kristopher's clients struggle with? 19:07 - Investing in companies 20:38 - Kristopher's technology accelerator buildings 23:59 - The hybrid working environment 27:34 - Kristopher tells about Special Guests, his entertainment booking platform 35:22 - Why eCommerce businesses are on Kristopher's investment wish list…

The Yoast SEO podcast

1
Kevin Indig on SEO at Shopify and eCommerce 45:11

לפני 4 years45:11

45:11

Kevin and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up. 2:52 - Kevin explaining his passion for SEO 4:48 - How Kevin starts an SEO process 10:02 - Alternatives to Google's search engine 13:58 - How the SEO world becomes more interesting as a whole 24:55 - How Shopify merchants can use video for SEO 27:23 - The way Shopify sees the success of its merchants 31:59 - Shopify's growth during the pandemic 36:42 - How Kevin spends his time on SEO at Shopify 39:55 - What added SEO value Shopify offers merchants…

The Yoast SEO podcast

1
Phil Nottingham on improving your online video strategy 41:16

לפני 4 years41:16

41:16

Phil Nottingham is a video and brand marketing specialist. In this episode, Joost and Phil will cover the following topics related to video SEO and online video strategy. Timestamps indicate when the topic comes up in the recording. Topics 3:37 - What makes Video SEO so hard? 6:40 - Scaling up with video 10:26 - Hosting your videos on YouTube 15.16 - Combining multiple content forms in a strategy 18:17 - Video strategies for Facebook 20:00 - Facebook live and YouTube live 21:55 - Long-form live video content 23:57 - General applicable forms of video content 27.05 - Acting tips 30:05 - Using an autocue or not? 33.00 - Technical side of Video SEO 38.40 - How Phil keeps up with video developments…

The Yoast SEO podcast

1
Kate Toon on great SEO copywriting 44:33

לפני 4 years44:33

44:33

Joost and Kate will cover the following topics during this episode, with timestamps indicating when the topic comes up: Topics 4:04 - What makes SEO copywriting hard 7:00 - Kate's fear of public speaking and why she loves Clubhouse 14:57 - What has changed in SEO copywriting in the last decade? 23:20 - How can we make people better at SEO copywriting? 25:00 - Kate's writing process 29:35 - Improved readability and SEO through web layout 35:05 - What about structured data and backlinks? 38:32 - Pick the CMS that fits your needs Follow Kate on Twitter or check out her website !…

The Yoast SEO podcast

1
Rand Fishkin on building a business in the online marketing world 49:03

לפני 4 years49:03

49:03

These are the topics that Rand and Joost talk about in this episode, with minutes indicating when that topic comes up in the recording: 1:37 - What is SparkToro 3:52 - Building an online marketing business 11:16 - Are the current big SEO tools competing for the same audience and does that make specialization the way to go? 14:43 - The maturity of the SEO space: pay attention and you'll notice the cycle 17:09 - There's no SEO in SparkToro's marketing 21:08 - How SparkToro's audience comparison tool works 23:15 - Rand introduces a new SparkToro feature that will show a change in audience interest over time 24:28 - Publicly launching minimal viable features versus the complete feature? 26:37 - How to market new features: target the mass or seek amplifiers? 32:47 - 'Old' SEO and marketing principles that still are applicable today and probably will be forever 35:26 - How Rand got such a big Twitter following and how reach and engagement work for him 40:09 - Rand's most important channels 45:23 - Joost explains WordProof…

The Yoast SEO podcast

1
Jes Scholz on SEO beyond Google Search 44:07

לפני 4 years44:07

44:07

What if your target audience is located in a market that only knows the internet as Facebook or where Opera Mini is the main browser? Jes Scholz (International Digital Director at Ringier) will share her global experience and simultaneously make you aware of the small and much closer-to-home SEO tactics that will lead to owning a topic. Yes, a topic, not a keyphrase! That's one key takeaway from this episode for you already. These are the topics that Jes and Joost talk about in this episode, with minutes indicating when that topic comes up in the recording: 1:55 - What the online marketing looks like in markets without Google and Apple 4:50 - How Jes sees and uses Google Discover for her clients 9:10 - The perfect knowledge graph is the one that connects your brand's entities to topics that interest your audience 16:40 - Influencing the knowledge graph (and the perks of being a publisher) 19:30 - Is investing in Google Discover worth it? 23:47 - How to deal with all different image sizes on platforms like Google Discover and social media? 27:44 - What role does Google Lens play in the Google ecosystem? 34:25 - The importance of Schema and API for news and e-commerce sites, but also sites in other industries in the future…

The Yoast SEO podcast

1
Purna Virji on building your brand on LinkedIn 43:07

לפני 4 years43:07

43:07

From journalism and PR, via SEO at AOL to SEA at Microsoft and currently working at social media platform LinkedIn, Purna has seen a lot of aspects of online marketing in her career so far. Let her experience be your guide towards reaching your branding and engagement goals. Purna will tell you how to combine the best of these worlds. Think of improving your organic traffic by running SEA experiments. Or creating brand awareness by leveraging your key employees' personal LinkedIn profiles. Sounds crazy? Purna and Joost will help you understand by providing practical advice and inspirational examples. These topics are covered in this episode: How SEA results can help to improve your SEO Identifying your white space as a company The value of key employees on LinkedIn How to grow engagement LinkedIn advertising Other forms of content on LinkedIn to start using…

The Yoast SEO podcast

1
Jason Barnard on taking a deep dive into Brand SERPs 45:29

לפני 4 years45:29

45:29

It's not a coincidence that we mention that there are a lot of Jason Barnards out there. In this episode of the Yoast SEO Podcast, you will learn why it's important to know if you have namesakes, just like Jason does. The Jason Barnard Joost is talking to in this episode is a digital marketer, but also a musician and cartoon blue dog. He specializes in Brand SERPs(Search Engine Results Pages), which is the first thing people see when they search for your brand online. This is what you will learn by listening to the podcast: The importance of the About us page How to discover if there's a Brand SERP for your own brand or if one is starting to form How to explain to Google that you are a certain entity and your namesakes are not you Maintaining your knowledge panel The importance of rich site links in your Brand SERP That knowledge panels differ around the world…

The Yoast SEO podcast

1
Jon Henshaw on hreflang, Coywolf and Apple 41:18

לפני 4 years41:18

41:18

As he states on his website, Jon has been involved with website development and internet strategy since 1995. A lot has changed since then. He is currently working at ViacomCBS as Lead SEO Analyist and is the founder of Coywolf, a marketing and technology news platform. This is what you can expect to hear in this episode: How the SEO toolset landscape changed over the past years What Coywolf is and does International SEO: why hreflang actually does not help with optimizing your website for international searches Will the Apple Search Engine alter the search landscape? 50% discount on a Coywolf subscription Because Jon enjoyed recording this podcast so much, he created a coupon that provides you with a 50% discount off the first year of Coywolf! A regular subscription is priced at $84 a year, but especially for our dear listeners, it’s reduced to $42 for the first year! You only need to enter the code yoast upon checkout on the website .…

The Yoast SEO podcast

1
Aleyda Solis on international SEO 51:05

לפני 4 years51:05

51:05

This episode offers you a deep-dive into the mechanisms behind Search Engine Optimization. Aleyda is an expert when it comes to getting found online by the right audience. In this episode, she will share her broad (international) SEO knowledge including tactics for optimizing your local or multi-language website and videos. A glimpse of the discussed topics: The future of remote working now working from home became a necessity How SEO is becoming a general marketing strategy What to take into account when striving for better video results Difficulties regarding optimizing your website for local and language-based search Enjoy this episode!…

The Yoast SEO podcast

1
Christi Olson on Search Engine Marketing 48:46

לפני 4 years48:46

48:46

In this episode of the Yoast SEO podcast, Joost talks with Christi Olson, Global Media SEM Team Lead at Microsoft. Joost and Christi discuss their views on Search Engine Marketing. A glimpse of the discussed topics: 3:35 - Name changes of Bing and the components of the algorithm 6:50 - What SEOs can learn from SEA tactics - and the other way around 14:06 - How did Search Engine Marketing tools evolve? What changed for the better and which updates do not seem to make anyone happy? 26:53 - How can the current Microsoft toolset help you to rank better on Search Engine Result Pages? Both paid and organic. 32:20 - Christi shares some sneak peeks into Microsoft e-commerce tools that currently are being developed. 36:50 - Christi's advice for business that don't know if they should invest in SEO or paid search? 41:20 - Important Bing Webmaster tools updates from the past months…

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The Yoast SEO podcast » OpenAI's future plans, decline in Google Search, and extended Q&A! | #SEOUpdateByYoast

OpenAI's future plans, decline in Google Search, and extended Q&A! | #SEOUpdateByYoast

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OpenAI's future plans, decline in Google Search, and extended Q&A! | #SEOUpdateByYoast