In this interview podcast, brought to you by Frontify, we discuss various branding topics and intriguing stories with branding experts from across the world – piquing the interest of any brand buff.
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#14 Why Ethical Branding Matters, with Gia Stridbeck & Freddie Öst from Snask
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Why are brand ethics so important today? As a company, is it enough to simply act ethically, “just because,” or do you need to deliver on it continuously? How does a more ethically focused brand impact your bottom line, and can you even afford not to include it in your brand strategy? In this episode, we’re joined by Gia Stridbeck and Freddie Öst f…
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#13 Why Brands Need Video More Than Ever Before, with Chris Savage from Wistia
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Why is video marketing still so important in building brand affinity? What place does it hold amongst our increasingly remote workforce? And how is the rise of things like VR and the Metaverse changing the way brands connect with their audience, and their teams? Join Frontify’s Brand Manager, Janine, and Wistia CEO, Chris Savage, as we discuss the …
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#12 How to Build & Future-Proof Your Martech Stack with Scott Brinker from HubSpot
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What is Martech today? How do you measure its impact? What do you need to think about when evaluating your tech strategy? Join MJ (VP Marketing, Frontify), and Scott Brinker (VP Platform Ecosystem at HubSpot) as we discuss the HubSpot brand as well as the past, present, and future of Martech.
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#11 How to Build a Unique Brand Voice On Social, with Russell Banzon from Gong
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How do you show your company's best brand self on social media? One company that's doing just that (and more) is Gong, and we've got their secret sauce right here. Join MJ and Bryan from Frontify, as we learn how Russell and the team infused their social media with their brand, why you should leverage your employees for social, and tips on how to a…
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#10 The Link Between Brand & Performance Marketing, with Howard Diamond from Rise Interactive
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Listen in on our talk with Howard Diamond, Chief Strategy Officer of Rise Interactive, where we talk about the connection between brands and performance marketing. How do you combine performance with brand awareness, and how do you make sure that the ads you’re running carry the values of your brand?…
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#9 How Your Brand Fits Into Your Website, with Andy Crestodina from Orbit Media Studios
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Join our chat with Andy Crestodina, CMO & Co-Founder of Orbit Media Studios, to learn more about modern website development – and how branding, creative teams, and other strong voices in your company play a part in a realm where user-centricity really is the key to success.
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#8 On-Brand Affiliate Marketing with David Mirshahi from Odyssey Partnerships
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How do you retain brand control in external partnerships? David Mirshahi, the Managing Director of Odyssey Partnerships, walks us through best practices for setting up affiliate marketing strategies that safeguard your brand, while also delivering positive returns.
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#7 Audio Branding 101 with Karsten Kjems from Sonic Minds
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How does your brand sound? Karsten Kjems from audio identity specialists, Sonic Minds, talks about how brand audio translates meaning, why the world's biggest companies all have audio logos, and why another string to your bow of sensory branding really makes sense today.
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#6 Boost Brand Focus with Positioning, featuring Doug Fox from Brand Fox
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Time to rethink your brand positioning? We caught up with Doug Fox, founder of strategic brand consultancy Brand Fox, to talk about strategic brand positioning, how to get the branding buy-in, engage peers, operationalize brands, and drive business impact.
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#5 Content's Influence On Brand with Devin Bramhall from Animalz
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How do you excel in content marketing? Join our chat with Devin Bramhall, CEO of the celebrated content marketing agency Animalz, as we discuss brand-driven content, its kumbaya-effect on rebrands, and why quality always outweighs quantity.
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#4 A New Media Landscape with Todd Alchin & Tom Morrissy from Noble People
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Todd Alchin (CMO) and Tom Morrissy (CGO) of Noble People – gold winners of AdAge’s Small Media Company of the Year – share their insights about how our media landscape has changed with the new times, and how brands need to adapt to an increasingly experiential-driven world.
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#3 The Ins & Outs of Strategic Brand Design with Campbell Butler from DesignStudio
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Campbell Butler, the Creative Director at DesignStudio, shares his insights about brand design, and rebranding projects at large; The importance of company-wide buy-ins, why design needs to create friction, and the impact of brand consistency on a consumer’s perspective.
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#2 Explore Innovation Storytelling with Susan Lindner from Emerging Media Inc
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Susan Lindner, the CEO & Founder of Emerging Media Inc, walks us through the ins and outs of innovation storytelling. Join us as we uncover the cornerstone of building immersive and authentic brand stories.
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#1 Learn About Brand & Content Strategy with Geoffrey Director from Manifest
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Join us as we sit down with Geoffrey Director, the VP of Intelligence at Manifest; the 2019 Content Marketing Agency of the Year. Learn about their celebrated Content Model, the heart of a successful brand strategy, and how to inspire an audience.
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