'Pre-totyping' Your Ideas: Validating Concepts Before Building Anything

10 Minute MBA - Daily Actionable Business Lessons With Scott D. Clary

Today, we're exploring pre-totyping, a game-changing approach to validating business ideas. We'll use techniques like fake door tests and simulations to gauge user interest before significant investment. The VIRAL framework will guide us through visualizing experiences, identifying assumptions, and rapid testing.

We'll focus on actual user behavior, not just intentions, to iterate quickly. This isn't just about tools; it's a mindset shift that embraces uncertainty and rapid learning. Pre-totyping is set to revolutionize how we bring ideas to market, making innovation faster, cheaper, and more effective.

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