#34 The Tas Bober Route

1,000 Routes with Nick Bennett

Tas Bober is the founder of Delphinium, a niche digital marketing consultancy specializing in paid ads landing pages for growth-stage B2B SaaS.

In this episode, Tas shares her journey from being an in-house marketer to carving out her niche in landing page optimization. She talks about the challenges of niching down, the power of leveraging a unique personal brand, and how her “Scroll Lab” business evolved to serve high-performing SaaS teams. Tas reveals insights into creating scalable processes, the role of mentors like Anthony Pierri in her success, and how she balances work and family while optimizing for freedom and fulfillment.

(00:00) Intro

(02:17) The journey to specialization

(04:55) The power of niching down

(07:08) Building a personal brand

(12:47) The value of outsourcing

(15:26) The evolution of a productized service

(30:16) Effective workshops and initial research

(35:34) Expanding capacity and work-life balance

(39:26) Work smarter, not harder

(45:27) Why timing matters

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Follow Tas on LinkedIn: https://www.linkedin.com/in/tasbober/

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