The Innoficiency Problem

20% - The Marketing Procurement Podcast

Blair puts forward his Innoficiency Principle—the idea that innovation and efficiency are mutually opposable goals—and discusses why the “Marketing Procurement Problem” can be explained by this principle.

Blair Enns

https://www.winwithoutpitching.com/

https://twitter.com/blairenns

https://ca.linkedin.com/in/blairenns

Leah Power

https://theica.ca/

https://www.linkedin.com/company/institute-of-canadian-agencies

https://www.linkedin.com/in/leah-power-she-her-3486998/

The Innoficiency Problem

https://www.winwithoutpitching.com/the-innoficiency-problem/

Buying Less for Less: How to avoid the Marketing Procurement Dilemma by Gerry Preece & Russel Wohlwerthhttps://www.goodreads.com/book/show/19660676-buying-less-for-less

Holding Opposite Perspectives In a Healthy Tension

https://2bobs.com/podcast/holding-opposite-perspectives-in-a-healthy-tension

Nick Skillicorn

https://www.ideatovalue.com/author/nickskillicorn/

Clayton Christensen

https://www.christenseninstitute.org/disruptive-innovations/