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תוכן מסופק על ידי Kevin Oakley and Kevin Oakley: New Home Marketing from Do You Convert. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Kevin Oakley and Kevin Oakley: New Home Marketing from Do You Convert או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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Market Proof Marketing: Home Builder Marketing Insights
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תוכן מסופק על ידי Kevin Oakley and Kevin Oakley: New Home Marketing from Do You Convert. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Kevin Oakley and Kevin Oakley: New Home Marketing from Do You Convert או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
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379 פרקים
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Manage series 2092702
תוכן מסופק על ידי Kevin Oakley and Kevin Oakley: New Home Marketing from Do You Convert. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Kevin Oakley and Kevin Oakley: New Home Marketing from Do You Convert או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
…
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1 Ep 374: Messaging, Metrics & Moments 53:58
53:58
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Market Proof Marketing · Ep 374: Messaging, Metrics & Moments Jen Barkan joins the podcast this week for a very special episode with Julie Jarnagin and Kevin Oakley . In Story Time, Julie highlights the importance of detailed messaging, referencing a builder survey on buyer preferences, while Kevin stresses having strong systems first, and Jen shares insights from National OSC Day and a creative prospecting strategy. In The News covers Q4 Benchmarks, a Homes By Dickerson award-winning case study, shifts in commission post-NAR settlement, and debates over Super Bowl ad spending. And finally, in Things We Love - Things We Hate, Julie shares her journey in making King cake, Kevin shares exciting news about an upcoming trip to Guatemala, and Jen finds both value and stress in her new Oura smart ring. Story Time (00:37): Julie has been deep-diving into messaging with builders, and emphasizes that in today's market, we need to be really paying attention to those small details. They discussed a builder who surveyed a VIP list, and saw that 70% of those surveyed wanted a house that was 3,000 sq. ft. or lower, and didn't care about pendant lights. They detail the importance of sharing that messaging, and how profound that process was for their company. Kevin "double clicks" on making sure your systems and processes are down first, which allows you to then focus on your messaging. Jen shares our recent celebrations surrounding National OSC Day that took place on February 9th, and a recent prospecting strategy she utilized with an OSC, and how they worked around a tricky on-site scheduling barrier. Did you know there are over seven events listed currently on DYC's website ? Kevin shares details about an upcoming speaking appearance, and a special breakfast event happening at the 2025 International Builders' Show . In The News (21:02): Q4 Benchmarks and 2024 Wrap-Up Online Sales remains a constant in a changing market. From Q3 to Q4, appointments from aged leads increased from 19% to 24%. Homes By Dickerson Case Study Julie shares the builders' dedication to their local Parade of Homes, and how the challenge was creating visuals for homes that weren't built yet. Inspired by boutique hotels, each home had a different curated theme. The builder is up for a NAHB Silver Award. Here's what else a $7M, 30-second Super Bowl budget can purchase in 2025 They discuss whether a Super Bowl commercial is a good use of spend, and how their perspective has changed after reading the article. Do you remember the commercial that was just a QR code? Kevin is surprised by companies who produce amazing commercials, but never air them again. Commissions Have Risen Slightly For Affordable Homes, Fallen Slightly For Expensive Homes, Since NAR Settlement Took Effect Jen shares a peek into the conversations happening on the online sales side, and what they are hearing from agents during calls, as well as buyers asking how having a realtor affects their spending power. Things We Love - Things We Hate (44:10): It's King cake season in Louisiana, and Julie decided to make her own! It took 24 hours, and although it tasted good, she said it wasn't worth all the trouble. Kevin finally got new glasses, and really enjoys being able to see well. But what he hates, is that he got two different kinds of glasses and they didn't pass the kid test. He and his wife are also helping to take 25 high school students to Guatemala, and an app he heard about this weekend called How We Feel , a journal for your wellbeing. Jen got the Oura Smart Ring and loves all of the stats it shows, but her "readiness score" is causing her some stress and to overthink. That said, Julie has been appreciating Jen's advice from the ring! Like and subscribe on your favorite platform!…
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1 Ep 373 - When to Speak and When to Listen 41:47
41:47
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Market Proof Marketing · Ep 373 - When to Speak and When to Listen Join us for episode 373 as Jackie Lipinski and Julie Jarnagin cover exciting news from DYC's online sales team and upcoming events . A big topic this week is the almost out-of-nowhere emergence of DeepSeek, a new AI app that has the world talking. They also cover Threads -- which now offers ads -- and the importance of authenticity when selling a product, and not just focusing on overloading information. Story Time (01:14): Jackie brought up the quotes she received for redoing her deck, and reminds you that while it's great to be prepared, authenticity and supporting your customer is more important than checking off boxes and overloading information Julie shares the DYC University we're holding for new hires, and the benefit of taking the time to learn what other individuals in your company do on a day-to-day. She also reminds marketers to be cognizant of making sure to share what you do with your team, and ensure your marketing department doesn't have a PR problem. In The News (15:40): Q4 Benchmarks and 2024 Wrap-Up ( https://www.doyouconvert.com ) 2025 Online Sales Academy: Leadership Edition ( https://onlinesales.doyouconvert.com ) U.S. stock markets tumble as investors worry about DeepSeek ( https://www.npr.org ) Meta Launches ads on Threads ( https://searchengineland.com ) ICON, a builder of 3-D printed homes last valued around $2 billion, cuts around 25% of staff ( https://techcrunch.com ) Things We Love - Things We Hate (33:12): Jackie was part of a Toastmasters competition, and although she's a co-host on a podcast and talks for a living, she was a little nervous! But she ended up winning, and gets to go to the next level of the competition! So a friendly reminder: even though you do something often, it's ok to be afraid or nervous. After all of the snow in Louisiana, and the return back to warmer temps, things in Julie's house are now snapping and breaking, which has been less-than-fun. Like and subscribe on your favorite platform!…
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1 Ep 372 - See You At The 2025 International Builders' Show! 45:41
45:41
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Market Proof Marketing · Ep 372 - See You At The 2025 International Builders' Show! Join Jackie Lipinski , Julie Jarnagin and Beth Russell for an exciting new episode! They kick things off by applying recent experiences to insightful marketing opportunities, and sharing the importance of speaking your customers' language. Julie talks about the team's upcoming trip to Las Vegas for the 2025 International Builders' Show, and the team gives practical advice for those looking into some influencer marketing this year. Story Time (03:08): Beth brings up an example surrounding the times we nearly trip on uneven pavement, and how it relates to our marketing strategies. Julie brings a prop -- her Native body wash -- which has two columns next to the ingredients, one showing the name, and the other explaining what it actually is. Things brings up a good lesson for builders in the importance of speaking our customers' language. Jackie is getting a new deck put in, and shares the different approaches she experienced when getting quotes, and how it shaped her expectations. In The News (17:00): Join Do You Convert at the 2025 International Builders' Show Julie shares the dates and locations that she, Kevin Oakley and Karla Tuten will be speaking Kevin will be talking about leveraging technology for incredible customer experience Karla will be talking about the importance of brand consistency Julie shares a story about her "what not to do" style presentation The trio reminds you -- wear comfortable shoes at IBS! How to Win With Influencer Marketing In a Year of Big Change and Endless Options Authenticity is such an important element, and the way you can merge someone's content into your storytelling is where a story comes to life An "influencer" you work with doesn't always need to be someone with the largest page, it can be those who work at and are passionate about your company Has spring housing demand already started? For new homes -- it's our season! Now is the time to put your foot on the gas. They discuss trends in the appointment-to-sale ratio and the 2024 Wrapped and Q4 Online Sales Benchmarks that just dropped and will be discussed in more detail in a future episode! Google Ads Search Max - new match type spotted A new match type -- smart matching -- has been spotted by some users Google hasn't announced yet what the new match type spotted is exactly It appears to be more A.I. based Things We Love - Things We Hate (34:55): Julie's favorite right now is that we are hiring for a Marketing and Events Manager at Do You Convert! She also loves the app Hollarhype , that gives friends and family opportunity to share voice memos with you while you're running, which was so beneficial during she and Jessie Suggs ' marathon! Beth's favorite is kicking off the Marketing Leadership Collective for 2025! Jackie is starting a book club with friends and would love your favorite recommendations: jackielipinski@doyouconvert.com . Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 371 - Relevance Realization Kevin Oakley is joined this episode by Julie Jarnagin and Beth Russell , and they cover a lot! Kevin announces the VIP List is now open for the 2025 Online Sales and Marketing Summit , which will take place October 2-3 in Chicago at the Blu Aqua! They discuss the downfall of a rent-to-own startup, weigh in on TikTok's future in the U.S., and share their thoughts on a recent article from The Builder's Daily about household growth collapse signaling a future demand reset. Story Time (01:50): Julie loves her new Garmin watch -- though it's a little harsh on the data! Beth is working on an article discussing the art of storytelling, and the team shares the importance of finding your "opposite" Kevin shares a story from a call this week surrounding accountability, and suggests approaching "dismissers' with anecdotal stories In The News (16:24): Troubled Rent-To-Own Startup Divvy Homes 'Sold For Parts' ( https://www.builderonline.com ) Will Meta's Revised Approach to Business Moderation Impact Its Ad Business? ( https://www.socialmediatoday.com ) Google's search market share drops below 90% for the first time since 2015 ( https://searchengineland.com ) A Skeptical Supreme Court Weighs TikTok's Future in the U.S. ( https://www.adweek.com ) Household Growth Collapse Signals Future Demand Reset ( https://www.thebuildersdaily.com ) Things We Love - Things We Hate (41:19): Beth loves transparent leaders, who involve their team members in conversations Julie read the book Hidden Valley Road, which was a fascinating read Kevin is planning a 20th anniversary trip, and found some really interesting information about dynamic pricing and how it feels like data is being used against us Like and subscribe on your favorite platform!…
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1 Ep 370 - It's Never About The Money with Michelle Simms-Reiter 24:14
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Market Proof Marketing · Ep 370 - It's Never About The Money with Michelle Simms-Reiter Kevin Oakley is joined by a very special guest, Michelle Simms-Reiter , Founder and CEO of Strive Leadership Development. Michelle is a business investor, author, real estate builder and developer and mentorship investor. This episode, they discuss her systematic approach to provide value and motivation for employees, and cultivate a company culture that retains great talent. Kevin and Michelle discuss: Michelle's new book, It's Never About the Money: Activating the Performance Motivator System to Attract, Retain, and Motivate People When you take money off the table, what factors are you using to evaluate what matters to you, and what's important to you? The six categories most people fall into within a company related to motivation The role that self-assessment plays when making decisions throughout your career path Building a company culture that serves the motivations of its employees and knowing what applies to your team Engaging team members and nailing down your company's core values to determine who is the best fit The story of "Boomerang Bob" Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 369 - The Venus Metric Trap Kevin Oakley is joined this episode by Jackie Lipinski and Beth Russell for episode 369! They start by discussing the correlation between context and relationship when analyzing data, and Beth shares the inspiration behind her recent blog post about vanity metrics -- and how to avoid the venus metric trap. Additional topics discussed include a glimmer of hope from Realtor.com, and what you shouldn't count on happening in 2025. Story Time (03:57): Jackie shares a great reminder surrounding cost-per-lead and how to approach it this year Beth shares a recent conversation with her son, and how it has inspired her to help empower more data storytellers Kevin has a busy year coming up! And asks, do we do another pancake breakfast at the builder show? In The News (15:28): The Venus Fly Trap of Vanity Metrics ( https://www.doyouconvert.com ) Will Homeowners Finally Sell in 2025? Here's What the Experts Say, Amid a Glimmer of Hope ( https://www.realtor.com/news/trends/housing-market-2025/ ) What won't happen in 2025 ( https://digiday.com/marketing/what-wont-happen-in-2025/ ) Things We Love - Things We Hate (39:10): Jackie has been getting her groceries delivered, and the team jokes that it's a slippery slope Beth was influenced and was gifted a pair of the Ozlo sleepbuds . She may or may not also be an influencer now! Kevin has a predictive hate -- anything we're buying now that has an AI or software feature will need to be purchased again -- his remote start on his car being the first example Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 368 - Leaning Into "New" Kevin Oakley is joined this episode by Jackie Lipinski and Jessie Suggs for the first full episode of 2025! The team discusses builder wins from December, and some very important breaking news -- Kevin actually watched a movie! They break down existing home sales data, and recap Zillow's most unusual home searches from last year. Story Time (02:05): Jackie brings up the quote "Zillow can't smell the cat" from Greg Robertson Jessie was delighted by a builder's success in December, and brings up the importance of having very specific goals for Q1 Kevin has some breaking news -- he watched The Godfather movies over break. He also brings up some homebuilder data -- there were over 45.62M unique users tracked going to home builder websites for the year In The News (15:28): Existing-Home Sales Hit Strongest Year-Over-Year Increase Since June 2021 ( https://www.builderonline.com ) Zillow reveals 2024's most popular -- and most unusual -- home searches ( https://zillow.mediaroom.com ) Instagram and Facebook to Fill Platforms With AI-Generated Accounts ( https://petapixel.com ) Things We Love - Things We Hate (46:05): Jessie loves and hates the same thing -- making sourdough Jackie is leaning into showing gratitude and loves showing appreciation for others Kevin is loving the Ohio State Buckeyes! Like and subscribe on your favorite platform!…
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1 Ep 367: Don't Fail Your Realtor Partners In 2025 33:29
33:29
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Market Proof Marketing · Ep 367: Don't Fail Your Realtor Partners In 2025 It's a new year, but there are still a lot of old misunderstandings about how the world has changed after NAR's settlement in 2024. Kevin Oakley is joined by James Dwiggins - the Co-Founder and Chief Executive Officer of NextHome Inc., and someone who was one of the named defendants in the case, to help set the record straight. Learn why if you continue to offer compensation to buyer's agents, you might get what amounts to a "cease and desist" from prominent brokers in your area, why offering concessions to your buyer (not the agent) is the way to go, and more. Yes, the world has changed - no, it isn't ending. Real Estate Insiders Unfiltered Podcast (hosted by James & Keith) Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 366: That's a Wrap, 2024! Kevin Oakley is joined this episode by Jackie Lipinski and Beth Russell ! While it may start out sounding more like a Halloween episode... it's a festive one, we promise! The trio discusses a new creative case study from the DYC team, addresses an insightful listener question from "Susan" *wink wink*, and debates whether Macaulay Caulkin would've been better off purchasing, or not purchasing, the Home Alone house! Story Time (04:30): Kevin talks about builders finishing the year strong, and the growth planned for 2025 Beth wins story time with the topic of "sales vampires" and the importance of resetting boundaries among marketers and sales teams Jackie reminds you to be the hall monitor of your marketing, and doing your homework on/auditing the things you're signing up for In The News (21:08): Beyond The Artboard: Hedgefield Case Study ( https://www.doyouconvert.com ) Kevin addresses a listener question at (24:50) about a recent online event (The Marketing Dream Team) ChatGPT search is now available to all free users ( https://searchengineland.com ) Why Zonda's Latest Millennial Survey Matters ( https://www.builderonline.com ) Macaulay Caulkin Admits He Considered Buying $5.25 Million 'Home Alone' House 'Just For Giggles' ( https://www.realtor.com ) 2024 DYC Wrapped -- Coming Soon! Things We Love - Things We Hate (44:17): Jackie loves the holidays, but the constant text messages and marketing efforts are becoming a LOT. Beth asked a marketer if she were an Instapot, what would press the button to get her steam out? Kevin shares a story about his son, and a great moment they shared recently. Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 365 - Leaning Into Local Like the number of days in a year (we think?), Kevin Oakley , Julie Jarnagin and Beth Russell host episode 365. A big topic this episode is self reflection, and approaching review season with humility, as well as how hiring can look different for homebuilders and isn't one size fits all. They also cover a handful of stories including an exciting training coming up, homebuilding advice from 2024 and updates in the tech world! Story Time (01:15): Julie was talking to the owner of a building company about what to look for when hiring, and how what means success for an employee depends so heavily on the needs of the organization and the culture of the organization. Kevin recently heard from a marketer who commented on his recent article, and how their team is structured in a way that marketing manages sales. Beth brings up review season, and an internal exercise she did with the DYC team that can be very powerful. She also shares a story about a special purchase, and how the company turned around a stressful experience. In The News (24:20): DYC's Online Sales Academy: Leadership Edition ( https://onlinesales.doyouconvert.com ) Google Ads Testing Video Assets For Search Campaigns? ( https://www.seroundtable.com ) Buffet's 2024 Wisdom For Homebuilding Leaders' Next Moves ( https://www.thebuildersdaily.com ) TikTok failed to save itself with the First Amendment ( https://www.theverge.com ) OpenAI's Sora is officially here ( https://mashable.com ) Things We Love - Things We Hate (41:45): Do You Convert recently published its gift guide, and Beth shared her favorite bubble water, and has influenced a handful of people! Julie's boys (10 and 16) wear a Christmas sweater to school everyday, and she loves it. Very festive at the Jarnagins! Kevin loves the book The Dip by Seth Godin , and shares a really proud moment of his son Hayden. Like and subscribe on your favorite platform!…
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1 Ep 364 - The Season of Expectations 44:35
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Market Proof Marketing · Ep 364 - The Season of Expectations Join Kevin Oakley , Jackie Lipinski and Julie Jarnagin for an exciting pre-holiday episode! They kick off episode 364 talking about expectations, and a common excitement for what's to come in the new year. Jackie brings up the wonder of Spotify Wrapped, and the team discusses the Do You Convert holiday gift guide, as well as Zillow predictions for 2025 and some interesting news out of Google regarding the recent antitrust case. Story Time (03:27): Jackie's Spotify Wrapped notified her that she was a top listener of the "Everything is Awesome" song from the Lego movie -- listening to it 98 times this year! Julie covers the topic of "starter homes" and a shift in how it looks now vs. how it used to be, as well as a change in people purchasing fixer-uppers Kevin hosted a session on marketing team dynamics, and found a hand-written org chart from Ryan Homes from 1966 In The News (18:23): 2024 DYC Holiday Gift Guide ( https://www.doyouconvert.com ) Remote work levels drop in 39 of the 40 largest markets - what it meant for housing ( https://www.resiclubanalytics.com ) Zillow predicts more buyers will come out ahead in a bumpy 2025 ( https://zillow.mediaroom.com ) DOJ pushes for Google to break off Chrome browser after antitrust case ( https://www.cnbc.com/2024/11/20/doj-pushes-for-google-to-break-off-chrome-browser-after-antitrust-case.html ) Things We Love - Things We Hate (34:20): Jackie did her first Turkey Trot 5K, and did a preparatory 5K the day before. She loved seeing the difference between running alone, and running with others, and the excitement of seeing the finish line Julie talks Black Friday and the participatory element around it Kevin loves Amy's Gourmet Apples , and covers a trend he's seen with syndication platforms and the quality of leads builders have reported seeing Like and subscribe on your favorite platform!…
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1 Guest Ep: The Voice of the Customer With Allison Babin 37:39
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Market Proof Marketing · Guest Ep: The Voice of the Customer With Allison Babin In this episode, Kevin Oakley is joined by Allison Babin , Director of Marketing with Manuel Builders in Louisiana. Sharing a common passion for personal growth and development, they highlight the importance of celebrating the little wins, doing the right thing for homeowners, and a marketer's role in personalizing and humanizing the building process. Kevin and Allison discuss: Allison's background, and her passion for personal development and self growth The misconception of personal growth in the business world The advantages of working in the homebuilding industry Embracing mistakes that happen along the way with the customer at the forefront Investing the time and energy to be the voice of the customer through personal touchpoints Knowing your data, and being able to communicate that to executives Managing healthy conflict among team members ... and more! Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 363: Happy Thanksgiving! Happy Thanksgiving! Kevin Oakley and Beth Russell kick off episode 363 with the things they are thankful for -- sharing a common gratitude for the sense of community built among homebuilder marketers across the nation, and the friendships that have formed as a result. Today's topic surrounds Kevin's recent article on evolving dynamics among home builders, buyers and agents -- and some of the feedback he received they'd like to dive into. Story Time (00:24): Beth is thankful for her wonderful husband and amazing kiddos. She is also so grateful to be a part of the Marketing Leadership Collective, and what's to come with the group. Kevin is thankful for the overall community of homebuilder marketers, and the friendships that are cultivated within the DYC: All Access community. Today's Topic: Evolving Dynamics (06:50) Kevin and Beth briefly recap his recent article -- The Evolving Dynamics Between Home Builders & Realtors: A Post-Settlement Analysis They read a few of the "mean tweets" (comments and emails he received), and dive into discussion surrounding the questions and scenarios posed in them Kevin gives a special shout-out to a broker, who provided a fantastic response surrounding representing her buyers Like and subscribe on your favorite platform!…
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1 Ep 362: Operating Within Realities 52:07
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Market Proof Marketing · Ep 362: Operating Within Realities Kevin Oakley , is joined by Julie Jarnagin and Jackie Lipinski , and begin with a candid discussion on why Jackie is considering taking a bat to her Samsung refrigerator, highlighting the importance of accurate reviews. The importance of fostering a healthy space for debates and disagreements comes up, as well as Zillow's new home trends for 2025, and the average age of first-time home buyers. Story Time (4:00): Jackie's story time is her struggle with Samsung appliances -- particularly her refrigerator that is now freezing and giving her issues. Moral of the story: reviews matter. Julie is beginning to embrace conflict and disagreements, and thinks fostering those healthy conversations is a good opportunity Kevin reminds us that there's reality, but within reality, there's always things you can control. In The News (19:31) New technology, old-world style: Zillow reveals 2025's home trends ( https://zillow.mediaroom.com ) LinkedIn Video Posts Generate 3x More Reach, Study Finds ( https://www.searchenginejournal.com ) Average Age of First-Time Homebuyer Hits All-Time High ( https://www.newsweek.com ) Things We Love - Things We Hate (44:04): Jackie is having Friendsgiving and has a love-hate relationship with "panic cleaning," which Julie's family also called "rage cleaning". Julie is going camping this weekend, and bought magical flames to make bonfires colorful and glowsticks to entertain her kids. Kevin shares a notepad he's loving, and a Gilmore Girls advent calendar he got for his daughter this year. Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 361: Thinking in Categories Kevin Oakley is joined by Beth Russell and Jackie Lipinski for episode 361 to discuss investing in your team for 2025, and how sometimes unplugging for a short time can lead to the generation of new ideas. They also share new reporting and content on the Do You Convert website, and dive into an interesting report out of University of Pennsylvania. Story Time (6:50): Jackie talks end of the year strategy, drawing a past example of tactfully understanding where focus and energy need to be without being too granular Beth poses a question that came up on a builder call -- how are you investing in your team? And gives examples of things to consider for 2025. Kevin was in Guatemala, and while unplugging can be difficult for him, his time off allowed him to come up key ideas that he feels may not have been sparked without the quiet, calm space In The News (27:19) The 2024 Homebuilder Online Follow-Up Survey ( https://www.doyouconvert.com/blog/the-2024-homebuilder-online-followup-survey/ ) Before and After: Caviness & Cates (Beyond The Artboard) ( https://www.doyouconvert.com/blog/before-and-after-caviness-and-cates/ ) Growing Up: Navigating Generative AI's Early Years - AI Adoption Report ( https://ai.wharton.upenn.edu/focus-areas/human-technology-interaction/2024-ai-adoption-report/ ) Things We Love - Things We Hate (42:48): Jackie recently went to the dermatologist, and thank goodness received news that a concerning spot was benign. She also reminds you to go get your skin checked! Beth is excited to announce the application for the Marketing Leadership Collective, which inspires future generations of marketers Kevin hates running, and is suspicious of people who do this too much. Like and subscribe on your favorite platform!…
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