Guest Ep: The Voice of the Customer With Allison Babin

Market Proof Marketing: Home Builder Marketing Insights

Market Proof Marketing · Guest Ep: The Voice of the Customer With Allison Babin

In this episode, Kevin Oakley is joined by Allison Babin, Director of Marketing with Manuel Builders in Louisiana. Sharing a common passion for personal growth and development, they highlight the importance of celebrating the little wins, doing the right thing for homeowners, and a marketer's role in personalizing and humanizing the building process.

Kevin and Allison discuss:

• Allison's background, and her passion for personal development and self growth
• The misconception of personal growth in the business world
• The advantages of working in the homebuilding industry
• Embracing mistakes that happen along the way with the customer at the forefront
• Investing the time and energy to be the voice of the customer through personal touchpoints
• Knowing your data, and being able to communicate that to executives
• Managing healthy conflict among team members
• ... and more!

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