Starting a business can be challenging and if you build it, the customers won’t necessarily come. Conor McCarthy, entrepreneur and coach, interviews business builders on their First 10 Customers to find out who they were, how they found them, how they talked to them, and what effect they had on their business. From idea validation to market traction, The First 10 Podcast describes what the path of selling to the First 10 Customers (and beyond) looks like.