התחל במצב לא מקוון עם האפליקציה Player FM !
Eaon Pritchard & Dr. Lachezar Ivanov - The Psychology behind Brand building
Manage episode 376162264 series 2864049
In this episode, our co-founder Jake Courage talks about the psychology behind brand-building, debunking marketing myths, sharing the difference between differentiation vs distinctiveness, Category Entry Points and market segmentation. This week's speakers are the award-winning marketer, strategist and author Eaon Pritchard and marketing and brand-building consultant Dr. Lachezar Ivanov.
To read Eaons Books, go to www.eaonpritchard.com
To chat with Dr. Lachezar, head to www.firebrandconsultants.com
--- Send in a voice message: https://podcasters.spotify.com/pod/show/42courses/message78 פרקים
Manage episode 376162264 series 2864049
In this episode, our co-founder Jake Courage talks about the psychology behind brand-building, debunking marketing myths, sharing the difference between differentiation vs distinctiveness, Category Entry Points and market segmentation. This week's speakers are the award-winning marketer, strategist and author Eaon Pritchard and marketing and brand-building consultant Dr. Lachezar Ivanov.
To read Eaons Books, go to www.eaonpritchard.com
To chat with Dr. Lachezar, head to www.firebrandconsultants.com
--- Send in a voice message: https://podcasters.spotify.com/pod/show/42courses/message78 פרקים
सभी एपिसोड
×ברוכים הבאים אל Player FM!
Player FM סורק את האינטרנט עבור פודקאסטים באיכות גבוהה בשבילכם כדי שתהנו מהם כרגע. זה יישום הפודקאסט הטוב ביותר והוא עובד על אנדרואיד, iPhone ואינטרנט. הירשמו לסנכרון מנויים במכשירים שונים.