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How to use content to build brand - with Chris Walker
Manage episode 429713271 series 3579554
תוכן מסופק על ידי Erik Jacobson and Erik Jacobson from Hatch. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Erik Jacobson and Erik Jacobson from Hatch או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Erik Jacobson (CEO @ Hatch.fm) and Chris Walker (CEO @ Passetto and Chairman @ Refine Labs) do a content strategy live session where they answer questions and talk about how to create content that works in driving pipeline and building brand in B2B.
Here's what was covered:
- 00:00 - Intro
- 2:23 - Why content is not just a marketing responsibility anymore
- 4:54 - Where and how to source content ideas
- 11:10 - “How to develop differentiated POV’s”
- 15:13 - “How competition impacts content strategy”
- 19:08 - The 3 steps to building your “brand”
- 20:56 - When to start an organic content strategy
- 29:14 - Creating content for sales objections
- 36:13 - Expert-driven SEO vs traditional SEO
- 41:41 - Early-stage startup marketing example
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Hatch is a video-first content production agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry.
To learn more, go to hatch.fm.
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