1037: Kelley Gable: A Strategic Approach to Success in Dual Markets

A Well-Designed Business® | Interior Design Business Podcast

Today With Kelley Gable:

Today, with Kelley Gable of Gable Interior Designers, we dive deep into the world of niche marketing and luxury coastal design. Kelley shares her journey of redefining coastal aesthetics, moving beyond cliché beach motifs to create sophisticated, contemporary interiors. We explore her unique business model of serving clients with homes in both urban areas and coastal Delaware, and how she's structured her team to support this dual-location approach. Kelley offers valuable insights on educating clients about modern coastal design, building strategic partnerships with builders, and creating targeted marketing strategies. We also discuss her hiring process for different roles across her two offices, providing practical advice for growing a design team. Whether you're looking to carve out your own niche or expand your business across multiple locations, this episode offers a wealth of knowledge on positioning your design business for success.

LuAnn Nigara and Kelley Gable's Ah-Ha Moments

“When hiring, you attract what you put out, so it’s important to attract people who see your vision and what to drink your “Kool-Aid, rather than just hiring too quickly,” - Kelley Gable

“Relationship building blocks are the foundation for how you can get into a new market,” - Kelley Gable

More About Kelley Gable

Owner & Principal Designer, Kelley Gable, was born and raised in Maryland and currently shares her time between the shores of coastal Delaware in Rehoboth Beach and Severna Park, Maryland with her husband and two children.

Kelley's distinct style can be described as clean, functional and open. She finds beauty in blending her traditional East Coast roots with a casual California lifestyle inspired by laid-back living. With a background in merchandising and design, Kelley brings her ability to marry style and function in each space.

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