Why This Allbirds Marketer Loves Influencers

Above The Fold

Have you ever wondered how brands get products to celebs like Justin Bieber, and then get Justin to post about it? If the answer is yes then tune into this episode with Sarah Grosz, an influencer marketer at Allbirds.

Sarah started her career in social media and knows the ins and outs of influencer marketing by heart. She’s helped brands of all sizes perfect their influencer strategy.

In this episode, we're discussing the tips and tricks behind gifting, how to work with different influencers, what makes a video go viral, dealing with marketing flops, and more!

We also discuss TikTok Shop and why Jess and Sarah have a love-hate relationship with it.

Don’t just stand by—engage, react, and be a part of our juicy conversation about everything from micro-influencers to macro-strategies. Like, share, buzz in the comments, and subscribe for your weekly serving of The Juice with Jess!

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What’s inside The Juice this week?

00:00 - 09:59: The Power of Storytelling

10:00 - 15:45: Speaking Social: Unlocking Customer Success & Brand Identity

15:46 - 24:10: Engaging with Consumable Products

32:46 - 40:12: Content Creation and User Engagement

40:13 - 47:27: Finding Community and Influence

47:28 - 53:45: Marketing Metrics: Beyond CPM and Customer Acquisition

53:46 - 59:52: Encounters with Macro Influencers and Manual Marketing Techniques

59:53 - 01:03:05: The Power of AI in TikTok Shopping and User-Generated Content

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Connect with Jess on

LinkedIn: https://www.linkedin.com/in/jess-cervellon/

X/Twitter: https://twitter.com/justjessssss

Instagram: https://instagram.com/jessapplesauce

Connect with Sarah on

LinkedIn: https://www.linkedin.com/in/sarahgrosz/