Change: Freeman’s Legacy and Leadership Story with Carrie Freeman Parsons and Bob Priest-Heck

Accelerate with David Alexander

How does a company with nearly a century of history continue to innovate in an industry built on change?
In this episode of Accelerate with David Alexander we explore the legacy and leadership behind Freeman, a global force in live event production and brand experiences. With 98 years of heritage, and an annual reach of over 250 million attendees, Freeman continues to shape the future of live experiences through purpose-driven transformation.
Freeman's Chair, Carrie Freeman Parsons and Immediate Past CEO Bob Priest-Heck join the conversation to reflect on the values that have anchored the organization across generations and how those values fueled the company’s resilience and innovation during one of its most defining periods: the pandemic.
The discussion also highlights the leadership of current CEO Janet Dell, whose operational expertise and learning mindset helped guide Freeman through disruption and into renewed growth.
Also contributing insight is Sherry Huss, Freeman’s Head of Community and former Innovator-in-Residence. A co-founder of Maker Faire and a pioneer in experiential community building, Sherry offers reflections on Freeman’s culture and its leaders.
Stay tuned for Part II, which will focus on Carrie and Bob’s new book, Inside LIVE Events: Your Playbook for Mastering the Experience.
Guest Link: www.freeman.com
Book: Inside Live Events: Your Playbook for Mastering the Experience
Producer & Host: www.davidjalexander.com