How to fall back in love with your practice, with Lynda Steffens

Accounting Leaders Podcast

Lynda Steffens found her calling in accounting at a young age. She saw the impact of a good accountant early on through her family's farming business. In this episode, Lynda sits down with Stuart to look back at her journey from running her own practice to uplifting other accounting firm owners. They exchange thoughts on the image problem of the accounting industry today and share ideas on how we can make accounting sexy again.

Episode notes:

• Backpacking across Europe (01:48)
• How Lynda found her calling in accounting at 14 years old (02:19)
• How her family’s farming business cultivated her work ethics (03:20)
• Lynda’s first accounting job at a regional firm (06:15)
• Connecting with local business clients (07:20)
• The accounting industry’s image problem (11:23)
• Being willing and able to embrace change (14:46)
• Why automation won’t replace humans (17:06)
• Making accounting sexy again (20:00)
• Lynda’s deep passion for helping others succeed (21:54)
• The role of personal development in entrepreneurship (25:08)
• How Lynda enabled a client to transition from compliance to advisory services (29:57)
• The fulfillment of aligning your work with your purpose (34:45)

You can learn more about Lynda and The Small Business Project here: https://thesmallbusinessproject.com.au/