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Ep. 44 with Joshua Palau from Pfizer
Manage episode 437826940 series 3510460
AdTechGod sits down with Joshua Palau
Joshua Palau is the VP, Performance Media at Pfizer.
He is a seasoned marketer and has a ton of experience spanning some of the world's most iconic brands including Johnson & Johnson, Disney, Comcast, Bayer, and LendingTree.
On this episode of our podcast, Joshua Palau dives into a topic he feels strongly about: the artificial separation of brand and performance marketing. Drawing from his experience at Pfizer and other major companies, Joshua argues that everything in marketing drives performance—it's just a matter of how you measure it.
He emphasizes the importance of integrating brand-building efforts with performance channels rather than treating them as separate entities.
Joshua shares insights on why building a strong brand is crucial for driving sales and why marketers should avoid putting brand and performance into separate buckets.
Tune in for a compelling discussion on why "everything is performance."
Thank you to LiveIntent for sponsoring this episode.
50 פרקים
Manage episode 437826940 series 3510460
AdTechGod sits down with Joshua Palau
Joshua Palau is the VP, Performance Media at Pfizer.
He is a seasoned marketer and has a ton of experience spanning some of the world's most iconic brands including Johnson & Johnson, Disney, Comcast, Bayer, and LendingTree.
On this episode of our podcast, Joshua Palau dives into a topic he feels strongly about: the artificial separation of brand and performance marketing. Drawing from his experience at Pfizer and other major companies, Joshua argues that everything in marketing drives performance—it's just a matter of how you measure it.
He emphasizes the importance of integrating brand-building efforts with performance channels rather than treating them as separate entities.
Joshua shares insights on why building a strong brand is crucial for driving sales and why marketers should avoid putting brand and performance into separate buckets.
Tune in for a compelling discussion on why "everything is performance."
Thank you to LiveIntent for sponsoring this episode.
50 פרקים
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