Scott Hayman on Building Hammer Creative: Game Marketing, Social Media, and Industry Success

Agency Side

Scott Hayman, COO of Hammer Creative 🎮, explains how his agency brings video games to market, creating content for platforms like TikTok and Instagram.
Working with top publishers like Epic and Microsoft, they develop go-to-market strategies, create key art, and capture game footage to showcase key features. They also assess campaign success using analytics and consumer feedback 💬.

פרקים

1. Scott Hayman on Building Hammer Creative: Game Marketing, Social Media, and Industry Success (00:00:00)

2. Producing Diverse Content for Social Media Platforms (00:02:30)

3. Ensuring Security when Working with Pre-release Software (00:05:03)

4. The Appeal of Simpler Games and Online Gaming (00:07:49)

5. The Shift from Couch Co-op to Online Multiplayer (00:09:41)

6. Starting the Project: Understanding the Game and Client's Goals (00:11:24)

7. Creating Key Art for Physical Copies and Digital Storefronts (00:18:54)

8. The Role of Game Capture in Showcasing Game Features (00:23:20)

9. The Unique Blend of Skills in Game Capture (00:26:32)

10. Game Capture as a Starting Point or Final Destination in a Career (00:31:02)

11. Evaluating Campaign Success through Analytics and Feedback (00:36:20)