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How to Communicate Authentically
Manage episode 448461669 series 3604673
תוכן מסופק על ידי Caliber. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Caliber או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
"The world doesn't need more communication. It needs better communication."
So says Kim Larsen, the head of global communications and brand experience at ING, a leading European bank.
In this thought-provoking episode, Kim discusses the evolving nature of communications, the importance of purpose and strategy in a complex and noisy environment, and the role of data in informing decision-making.
Kim argues that companies must be more resilient in the face of criticism and controversy — and that the focus should shift from controlling messages to empowering employees to communicate authentically.
He also emphasizes the importance of prioritizing key issues and avoiding performative activism.
Finally, Kim discusses the challenges of leading communications in a rapidly changing world, emphasizing the need for data-driven insights and a commitment to building bridges rather than amplifying division.
To stay current with corporate reputation trends and track perceptions of global companies and industries, visit groupcaliber.com.
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