Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
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Player FM - Internet Radio Done Right
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תוכן מסופק על ידי Ngoc Truong. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Ngoc Truong או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
דומה לAmazon FBA with Ngoc Truong
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Hop aboard for an insightful ride with SE Ranking’s ‘Agency Rollercoaster’ podcast! We sit down with digital agency leaders to chat about their wild professional journeys. From dizzying highs to challenging lows, we cover it all—innovative strategies, client success stories, and insider tips straight from the experts. Whether you’re a seasoned pro or just starting out, our podcast plunges into the twists and turns of client management, team leadership, and business growth in the digital worl ...
…
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Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
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Player FM - אפליקציית פודקאסט
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Daily Deals
Amazon PPC: How To Optimise Auto Campaign Using Negative Targeting
Manage episode 359506470 series 3110663
תוכן מסופק על ידי Ngoc Truong. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Ngoc Truong או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Amazon PPC management is an important task in Amazon FBA. In this episode, I’ll teach you how to optimise your Auto campaign using Negative Targeting, specifically:
1. How to choose Time period when reviewing Search Terms? 2. How to identify Irrelevant search terms, products? 3. What to do with Search terms that you’re on the fence about? 4. What to do with Broad-market/Short-tail search terms? 5. How often should you review Search Terms report? At different stages of your product, newly-launched and established. 6. How to add search terms including keywords and product ASINs to Negative Targeting? 7. When to add a search term to Negative Targeting at the Campaign level.
Watch on Youtube: @NgocTruongfba
Connect with me on Facebook: @NgocTruongPPC
Connect with me on LinkedIn: @NgocTruong215
Connect with me on TikTok: @NgocTruongfba
28 פרקים
שתפו
Manage episode 359506470 series 3110663
תוכן מסופק על ידי Ngoc Truong. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Ngoc Truong או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Amazon PPC management is an important task in Amazon FBA. In this episode, I’ll teach you how to optimise your Auto campaign using Negative Targeting, specifically:
1. How to choose Time period when reviewing Search Terms? 2. How to identify Irrelevant search terms, products? 3. What to do with Search terms that you’re on the fence about? 4. What to do with Broad-market/Short-tail search terms? 5. How often should you review Search Terms report? At different stages of your product, newly-launched and established. 6. How to add search terms including keywords and product ASINs to Negative Targeting? 7. When to add a search term to Negative Targeting at the Campaign level.
Watch on Youtube: @NgocTruongfba
Connect with me on Facebook: @NgocTruongPPC
Connect with me on LinkedIn: @NgocTruong215
Connect with me on TikTok: @NgocTruongfba
28 פרקים
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In this episode, I'll share with you quickly of how I won back my Buy Box from no one else but Amazon. Stay tuned! - Check out my new book of how to build a best-seller listing on Amazon from day one: https://zerotobestseller.com/waitlist/ - Watch the episode on Youtube: AmazonFBA with Ngoc Truong. 👉 Connect with me on Facebook @NgocTruongPPC 👉 Connect with me on LinkedIn: @ngoctruong215/ 👉 Connect with me on TikTok: @ngoctruongfba…
A
Amazon FBA with Ngoc Truong
1 27. Five Things I've Done To Protect Profitability 25:28
25:28 
הפעל מאוחר יותר 
הפעל מאוחר יותר 
רשימות 
לייק 
אהבתי25:28
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי2024 has not been an easy year for Amazon FBA sellers, especially with the rising fees imposed by Amazon. Selling on Amazon is not cheap, but everything has its price. In this episode, I'm sharing with you five key things I've done to maintain and even increase the net profit margins for my products. - Check out my book: https://zerotobestseller.com/waitlist/ - Watch the episode on Youtube: AmazonFBA with Ngoc Truong. 👉 Connect with me on Facebook @NgocTruongPPC 👉 Connect with me on LinkedIn: @ngoctruong215/ 👉 Connect with me on TikTok: @ngoctruongfba…
Sponsored Product targeting or ASIN targeting campaigns have still been some of the most effective Amazon PPC campaigns for years, and 2024 is no exception. Let's find out what features in product targeting campaign you can utilise to maximise sales. - Check out my book: https://zerotobestseller.com/waitlist/ - Watch the episode on Youtube: AmazonFBA with Ngoc Truong. 👉 Connect with me on Facebook @NgocTruongPPC 👉 Connect with me on LinkedIn: @ngoctruong215/ 👉 Connect with me on TikTok: @ngoctruongfba…
A
Amazon FBA with Ngoc Truong
1 25. Amazon PPC Launch Strategy 2024 10:49
10:49 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי10:49
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIf you want your new product to become No.1 New Release, driving traffic and sales instantly, here are the 3 must-have Amazon PPC campaigns that have repeatedly helped my products become No.1 New Release on Amazon US marketplace. Whether you are a beginner or an existing Amazon seller, there is something for you in this episode. Check out my book: https://zerotobestseller.com/waitlist/ Watch the episode on Youtube: AmazonFBA with Ngoc Truong. 👉 Connect with me on Facebook @NgocTruongPPC 👉 Connect with me on LinkedIn: @ngoctruong215/ 👉 Connect with me on TikTok: @ngoctruongfba…
3 things you should NOT do in an Amazon listing in 2024. They may cost you thousands of dollars. Learn why. My soon-to-be published book: https://zerotobestseller.com/waitlist Watch the episode on Youtube: AmazonFBA with Ngoc Truong.
In January 2024, Amazon announced a shocking product photo requirement. Let's hear what it is about and how you'll handle it! To learn more about by book "Zero to Bestseller: How to build a 7-figure Amazon listing from day one ": https://zerotobestseller.com/waitlist Watch the episode on Youtube: AmazonFBA with Ngoc Truong.…
Unleash the power of UGC which is a trend that is working right now in advertising. Amazon post is no exception. In this episode, I'll talk about: What happens if traffic stays the same but listing Conversion Rate increases? Types of product photos and videos that convert well on Amazon in 2024 What is a Post? What type of content you can use for Amazon Posts? Where will your Amazon store's Posts be shown? Two reasons why Posts will increase your product listing conversion rate. How store posts helped increase my brand's listing conversion rate, above the category's average How often should you post? 4 ways to produce content for your Amazon store posts? My book about how to create an optimal Amazon listing from day one Watch the episode on Youtube: AmazonFBA with Ngoc Truong.…
A
Amazon FBA with Ngoc Truong
Amazon has released new 3D content feature that allows shoppers to try on the product in real time using augmented reality technology. A game changer in user experience and listing conversion rate. Let's see how it works! Watch the episode on Youtube: AmazonFBA with Ngoc Truong.
My real TACoS revealed. 4 high-level strategies for Amazon PPC 2024. Episode recap: - My TACoS - Total Advertising Cost of Sales - What is my average TACoS in 2023 so far? - Amazon PPC ACoS, TACoS explained - 4 Strategies for Amazon PPC 2023, 2024 - Why do we have to do Amazon listing optimisation? - My soon-to-be-launched Amazon FBA book Watch the episode on Youtube @ngoctruongfba, AmazonFBA with Ngoc Truong.…
What is the optimal length for a product video on Amazon listing? Let's find out. Amazon's requirements for product video length? What is the best practice for product video length in 2023, 2024? What is View Duration Percentage (VDP) on Amazon? My product videos on Amazon What happens if your videos have lower View Duration Percentage? My takeaways Amazon new 3D image feature with virtual try-on…
Amazon Sponsored Brand Video Ads What NOT To Do! If you're targeting Broad Match keywords in sponsored brand video campaign, then STOP it. Do this instead. To view examples, watch the episode on Youtube @AmazonFBA with Ngoc Truong. Happy selling x
I tried an AI generative platform to create customised product photo based on photo of the product itself and descriptions of what I wanted the final image to be. And here was what I got. Watch the episode on Youtube @ngoctruongfba - AmazonFBA with Ngoc Truong.
A
Amazon FBA with Ngoc Truong
FBA fee (Fulfilment by Amazon) fee is the biggest cost component of your product when selling on Amazon. Therefore, saving FBA fee becomes a critical step in maximising your profit. Here are the key moments: Find product dimensions and weight measured by Amazon How Amazon calculates a product's FBA fee? Create a Support case How to describe the issue in the support case How will Amazon handle your fee-review request and what will the result look like? Watch on Youtube: @NgocTruongfba Connect with me on Facebook: @NgocTruongPPC Connect with me on LinkedIn: @NgocTruong215 Connect with me on TikTok: @NgocTruongfba…
A
Amazon FBA with Ngoc Truong
1 3 Amazon PPC Basics Every Beginner Should Know 2023 17:01
17:01 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי17:01
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיAmazon PPC Structure and Important Settings at the 3 Levels: 3 Tiers of Amazon PPC Portfolio and how it works Portfolio Budget Cap Important Campaign Settings Important Ad Group Settings Portfolio view on Amazon Campaign Manager How to set Budget Cap for a Portfolio? Campaign view on Amazon Campaign Manager Campaign Settings on Campaign Manager Ad Group view on Campaign Manager Negative targeting for Ad Group level Recap Watch on Youtube: @NgocTruongfba Connect with me on Facebook: @NgocTruongPPC Connect with me on LinkedIn: @NgocTruong215 Connect with me on TikTok: @NgocTruongfba…
A
Amazon FBA with Ngoc Truong
1 11 Product Photo Styles That Convert Like Crazy on Amazon! 32:56
32:56 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי32:56
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיThe Definitive Guide to Amazon FBA Product Photography. What types of product photos that convert well on Amazon? Overview of 11 Photo Styles and Their Roles 1) Lifestyle Photos 2) Specifications Photos 3) Use-Case Photos 4) Unboxing Photos 5) Features Close-Up 6) Key-Selling-Point Photos (KSP) 7) Comparison Photos 8) Result: Before - After Photos 9) How-To-Use, Installation Photos 10) Certifications Photos 11) 360 Degrees Spin Imagery Recap Watch on Youtube: @NgocTruongfba Connect with me on Facebook: @NgocTruongPPC Connect with me on LinkedIn: @NgocTruong215 Connect with me on TikTok: @NgocTruongfba…
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Daily Deals
דומה לAmazon FBA with Ngoc Truong
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Hop aboard for an insightful ride with SE Ranking’s ‘Agency Rollercoaster’ podcast! We sit down with digital agency leaders to chat about their wild professional journeys. From dizzying highs to challenging lows, we cover it all—innovative strategies, client success stories, and insider tips straight from the experts. Whether you’re a seasoned pro or just starting out, our podcast plunges into the twists and turns of client management, team leadership, and business growth in the digital worl ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
Player FM - אפליקציית פודקאסט
התחל במצב לא מקוון עם האפליקציה Player FM !
התחל במצב לא מקוון עם האפליקציה Player FM !
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