134: Learn to Love Sales

Ann's No Bullshit Marketing

In this episode of Small Business Connections, Ann talks with Annie P. Ruggles, the Founder of The Non-Sleazy Sales Academy. For over a decade, she has harnessed her Hulk-like disdain for hard sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses.

We discuss:

- What is sales avoidance and how can someone overcome it?

- What is the final and most important piece of “Know, Like, Trust”?

- How to ask for money in a way that feels good for yourself and the client.

- How does someone learn to love sales?

- Is empathy a blessing or a curse in sales? What about introversion?

Annie's pride and joy is her podcast, Too Legitimate to Quit, which serves up small business strategies with a pop culture twist every Monday.

Annie’s Favorite Books for Business-

Hilda by Coach Jennie

The Pumpkin Plan by Mike Michalowicz

Follow Annie P. Ruggles:

Twitter I Facebook I Instagram I Linkedin I YouTube

The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.

Learn More About ASMM Digital Marketing

Follow ASMM: Twitter | Facebook | Instagram | LinkedIn

Subscribe to our podcast: ASMM Small Business Connections