22: Why A/B Testing Works
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In this episode of Marketing Mums, Ann and Anastassia discuss A/B testing for your business marketing.
A/B testing is a way of assessing which features, words, and/or layouts gain more interaction and attention. It’s an easy way to see what your audience responds to.
Together they discuss:
- A/B testing in email marketing, websites, blogs, and video
- How to use A/B testing in your business
- Using A/B testing before making changes to different features of your business
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