Integration AMA Series - EComm

API Integration Leaders AMA Series

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הוסף לפני nine שנים

תוכן מסופק על ידי API Integration Leaders AMA Series and Cloud Elements. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי API Integration Leaders AMA Series and Cloud Elements או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Insights Unlocked

1
How Anthropologie gets omnichannel right (and what to learn) 27:29

לפני 4 ימים27:29

הפעל מאוחר יותר

רשימות

לייק

אהבתי

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

לפני 9 שנים 43:59

M4A•בית הפרקים

Hear from API integration leaders Oren Harris, Apps Team Onboarding Lead at Shopify and Jennifer Kessler, CEO and Co-Founder at Bizzy discuss how they seamlessly move data, power transactions, connect mobile apps and thousands of other functions with powerful APIs running in the background. The webinar is designed with you in mind. You have the power to drive the conversation by signing up and submitting your most pressing AMA questions.

4 פרקים

#Tech #API Integration Leaders AMA Series #Cloud Elements

API Integration Leaders AMA Series

Integration AMA Series - EComm

API Integration Leaders AMA Series

published לפני 9 שנים

שתפו

M4A•בית הפרקים

4 פרקים

#Tech #API Integration Leaders AMA Series #Cloud Elements

כל הפרקים

API Integration Leaders AMA Series

1
Integration AMA Series - Marketing 45:09

לפני 9 years45:09

45:09

Hear from API integration leaders Chris Campbell, Group Product Manager at Oracle Eloqua and Steve Organ, Sr. Product Manager at Influitive discuss how they seamlessly move data, power transactions, connect mobile apps and thousands of other functions with powerful APIs running in the background. The webinar is designed with you in mind. You have the power to drive the conversation by signing up and submitting your most pressing AMA questions.…

API Integration Leaders AMA Series

1
Integration AMA Series - Finance 38:31

לפני 9 years38:31

38:31

Hear from API integration leaders David Leary, Sr. Developer Evangelist at Intuit QuickBooks and Andy Murphy, Director of Product at FieldAware discuss how they seamlessly move data, power transactions, connect mobile apps and thousands of other functions with powerful APIs running in the background. The webinar is designed with you in mind. You have the power to drive the conversation by signing up and submitting your most pressing AMA questions.…

API Integration Leaders AMA Series

1
Integration AMA Series - EComm 43:59

לפני 9 years43:59

43:59

API Integration Leaders AMA Series

1
Integration AMA Series - CRM 45:48

לפני 9 years45:48

45:48

Hear from API integration leaders Kris Chant, Developer Relations at Salesforce and Kyle Burnett, CTO & Co-Founder from Allbound discuss how they seamlessly move data, power transactions, connect mobile apps and thousands of other functions with powerful APIs running in the background. The webinar is designed with you in mind. You have the power to drive the conversation by signing up and submitting your most pressing AMA questions.…

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