The Playbook to Profitable Web-to-App Funnels

App Marketing by App Masters

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App Business

App Business Education

הוסף לפני eleven שנים

תוכן מסופק על ידי Steve Young. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Steve Young או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

How to Be a Better Human

1
Throwing good parties and building community (w/ Priya Parker) 38:16

לפני 24 weeks38:16

הפעל מאוחר יותר

רשימות

לייק

אהבתי

38:16

Many of us are entering the new year with a similar goal — to build community and connect more with others. To kick off season five, Priya Parker shares ideas on how to be the host with the most. An expert on building connection, Priya is the author of “The Art of Gathering: How We Meet and Why It Matters.” Whether it's a book club, wedding, birthday or niche-and-obscurely themed party, Priya and Chris talk about how to create meaningful and fun experiences for all of your guests — including yourself. For the full text transcript, visit go.ted.com/BHTranscripts . For the full text transcript, visit go.ted.com/BHTranscripts Want to help shape TED’s shows going forward? Fill out our survey here ! Learn more about TED Next at ted.com/futureyou For the Idea Search application, go to ted.com/ideasearch Hosted on Acast. See acast.com/privacy for more information.…

לפני 26 ימים 1:04:30

MP3•בית הפרקים

Igor walks us through how to build a high-converting web-to-app funnel from scratch. You’ll learn how to tell onboarding stories that convert, optimize the first screen of your funnel, and revamp your paywall for maximum conversions.

Whether you’re an indie app founder or a product marketer, this episode is your step-by-step playbook for turning web visitors into loyal, paying app users.

You will discover:

✅ How to build a high-converting web-to-app funnel using AI & smart tools

✅ How to use storytelling to emotionally connect with users during onboarding

✅ How to fix your paywall with clear pricing and a compelling value prop

✅ The cheat sheet for turning passive browsers into active subscribers

Learn More:

All you need to build your web2app funnel:

https://www.web2wave.com/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

The Playbook to Profitable Web-to-App Funnels

App Marketing by App Masters

1,443 subscribers

published לפני 26 ימים

שתפו

MP3•בית הפרקים

Whether you’re an indie app founder or a product marketer, this episode is your step-by-step playbook for turning web visitors into loyal, paying app users.

You will discover:

✅ How to build a high-converting web-to-app funnel using AI & smart tools

✅ How to use storytelling to emotionally connect with users during onboarding

✅ How to fix your paywall with clear pricing and a compelling value prop

✅ The cheat sheet for turning passive browsers into active subscribers

Learn More:

All you need to build your web2app funnel:

https://www.web2wave.com/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

כל הפרקים

App Marketing by App Masters

1
7 Counterintuitive App Growth Strategies That Actually Work | Steve P. Young at MAU 2025 19:08

לפני יומיים19:08

19:08

Discover the 7 counterintuitive app growth strategies that are helping indie developers and top apps scale in 2025 — straight from Steve P. Young’s live session at MAU Vegas 2025. In this session, you’ll learn: 🚀 Unexpected growth tactics that drive real installs 💸 How to scale without burning ad budgets 📲 The power of paywall experiments & pricing hacks 🤖 The role of AI in modern creative testing 🔁 What’s working right now across top-performing apps These aren’t your typical growth tips — they’re battle-tested strategies with real results. Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Have an idea for a mobile app, but don't know how to code? Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers. You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required. And here’s the best part—100% of apps launched through the program generate revenue within 7 days. Stop dreaming about your idea. Build it yourself!Check out: ambitiouslabs.io. ********************************************* Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ powerful drag-and-drop quiz builder ✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************…

App Marketing by App Masters

1
Trending App Growth Tactics You Should Know 1:05:46

לפני 5 ימים1:05:46

1:05:46

This week, we’re sharing crazy, trending, and situational app marketing strategies that every modern app marketer should know to grow users and revenue. One standout strategy is paywall animation — and got plenty more to share with you. We are joined by Tigran Mkrtchyan, Head of Digital Marketing at CoinStat, one of the top crypto portfolio apps with millions of users. Tigran is known for launching trend-setting campaigns that blend behavioral psychology, animated paywalls, and a concept he calls "situational marketing." Today, he’s unpacking the exact growth tactics he shared at MAU Vegas and APS Berlin—including how to 10x your revenue by simply rethinking your paywall and positioning. Tigran will also share his exact reimagined paywall framework, how he blends behavioral psychology with paywall animation, and his signature "situational marketing" playbook that helped 10x user revenue. Whether you're optimizing your first paywall or scaling an app across multiple funnels, channels, and platforms, this is the growth strategy episode you don’t want to miss. Learn more: https://www.businessofapps.com/insights/paywall-optimization-reimagined/ https://youtu.be/e1GlHAlod4Q?si=rPPQ-dptsfRi7LZH You’ll Learn: ✅ How to rethink paywall optimization with emotion, animation & psychology ✅ Real paywall examples that boosted revenue and went viral ✅ What “situational marketing” actually means—and how to apply it ✅ Marketing fundamentals most app marketers are missing today Connect with Tigran: https://tigranmk.substack.com/ https://www.linkedin.com/in/mkrtchyantigran/ https://t.me/mk_tigran Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer. Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful! If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM ********************************************* Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ AI funnel generator ✅ powerful drag-and-drop quiz builder✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************…

App Marketing by App Masters

1
Trending App Growth Tactics You Should Know 1:07:13

לפני 5 ימים1:07:13

1:07:13

App Marketing by App Masters

1
The Greatest App Growth Hacks in the World 25:38

לפני 9 ימים25:38

25:38

In this episode, Ben from Adapty.io interviews Steve Young to share practical strategies for growing mobile apps without relying on massive marketing budgets. Learn how indie developers and small teams can boost downloads and revenue using smart tactics like review prompts, lifetime offers, optimized paywalls, and ASO-driven strategies. They also discuss how to maintain momentum after launch, the value of niche vs. broad targeting, and why keyword research is key for App Store Optimization. You'll discover: ✅ Steve’s go-to growth hack for taking apps from 0 to thousands of downloads ✅ How to combine rating prompts, ASO, and lifetime offers for a high-impact launch ✅ The power of keyword-first app development and niche targeting ✅ What really works in paywall A/B testing (weekly vs. yearly, free trials, layout) ✅ The top app categories where short-term subscriptions drive the most revenue Whether you're launching your first app or scaling to the next level, this episode is packed with actionable insights. Learn more: LinkedIn: https://www.linkedin.com/company/adaptyio/ X (Twitter): https://x.com/AdaptyTeam Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Have an idea for a mobile app, but don't know how to code? Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers. You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required. And here’s the best part—100% of apps launched through the program generate revenue within 7 days. Stop dreaming about your idea. Build it yourself!Check out: ambitiouslabs.io. ********************************************* Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ powerful drag-and-drop quiz builder ✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************…

App Marketing by App Masters

1
How to Use AI Ads to Drive $1.4M+ in App Revenue 1:02:25

לפני 12 ימים1:02:25

1:02:25

In this episode, we’re joined by Romain Torres, co-founder of Arcads.ai — a platform using AI to automate ad creation and scale paid user acquisition like never before. Romain’s not just another founder—he's scaled and sold multiple startups, including an intermittent fasting app that hit $2M in revenue in just 9 months. He's helped scale apps to $8M using AI-generated videos, avatars, and agents—and today, he's revealing how indie devs can tap into the same power. We’ll break down how to scale paid ads with AI, automate creatives, and turn performance data into profitable campaigns using tools that small teams can actually afford. Whether you want to automate and launch paid ads faster, lower your CAC, or scale to millions—this episode is a masterclass in AI-powered growth. You will discover: ✅ The exact AI tools you can use to automate paid ads ✅ Why “AI actors” are the future of video ad creatives ✅ How to build hundreds of ad variations from just one script ✅ The indie-friendly framework for scaling user acquisition with AI Learn More: https://www.arcads.ai/?comet_custom=appmasters Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer. Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful! If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM ********************************************* Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ AI funnel generator ✅ powerful drag-and-drop quiz builder✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************…

App Marketing by App Masters

1
How to Use AI Ads to Drive $1.4M+ in App Revenue 1:03:53

לפני 12 ימים1:03:53

1:03:53

In this episode, we’re joined by Romain Torres, co-founder of Arcads.ai — a platform using AI to automate ad creation and scale paid user acquisition like never before. Romain’s not just another founder—he's scaled and sold multiple startups, including an intermittent fasting app that hit $2M in revenue in just 9 months. He's helped scale apps to $8M using AI-generated videos, avatars, and agents—and today, he's revealing how indie devs can tap into the same power. We’ll break down how to scale paid ads with AI, automate creatives, and turn performance data into profitable campaigns using tools that small teams can actually afford. Whether you want to automate and launch paid ads faster, lower your CAC, or scale to millions—this episode is a masterclass in AI-powered growth. You will discover: ✅ The exact AI tools you can use to automate paid ads ✅ Why “AI actors” are the future of video ad creatives ✅ How to build hundreds of ad variations from just one script ✅ The indie-friendly framework for scaling user acquisition with AI Learn More: ⁠https://www.arcads.ai/?comet_custom=appmasters⁠ Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer. Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful! If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM ********************************************* Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ AI funnel generator ✅ powerful drag-and-drop quiz builder✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************…

App Marketing by App Masters

1
Secret Meta Ads Strategy Walkthrough 8:53

לפני 16 ימים8:53

8:53

Want to know exactly what ads your competitors are running on Facebook and Instagram? This video is your ultimate guide to using the Meta Ads Library and powerful tools built on its API to uncover ad strategies, creatives, and targeting insights. You’ll discover: ✅ Top-performing competitor ads ✅ Viral UGC creatives and hooks ✅ AI tools for fast, localized content creation ✅ Insider tips to test, kill, and scale winning creatives We also break down examples using top-charting apps and show how to find ads by keyword, page ID, or niche. Whether you're a growth marketer, app founder, or media buyer, this walkthrough will level up your 2025 creative strategy and help you outsmart the competition. Watch the full episode: https://youtube.com/live/aHQN8ZRR8TA?feature=share Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer. Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful! If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM ********************************************* Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ AI funnel generator ✅ powerful drag-and-drop quiz builder✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************…

App Marketing by App Masters

1
From $500 Budgets to 6-Figure Wins: Influencer Marketing for Apps 1:04:23

לפני 19 ימים1:04:23

1:04:23

In this episode, we’re joined by Marion Balinoff, a top consultant in performance-driven influencer marketing for mobile apps. With 10+ years of experience and a track record of leading six-figure influencer campaigns for gaming studios like Ten Square Games, Wooga, and Socialpoint, Marion will share exactly how to launch and scale creator-led growth strategies. Whether you’re starting your first campaign or trying to scale influencer marketing as an indie team, this episode is packed with tactical advice. We’ll cover all about formats, budget planning, influencer briefs, attribution tracking, and building long-term creator partnerships that actually move the needle. You’ll Learn: ✅ How to choose the right creators for your app genre ✅ What to include in a killer influencer brief ✅ Budgeting strategies—from $500 to six-figure campaigns ✅ How to track success with MMP links, attribution & in-game KPIs ✅ Building long-term creator partnerships that drive ROI Learn More: ⁠https://www.linkedin.com/in/marion-balinoff/ng for Apps⁠ Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer. Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful! If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM ********************************************* Have an idea for a mobile app, but don't know how to code? Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers. You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required. And here’s the best part—100% of apps launched through the program generate revenue within 7 days. Stop dreaming about your idea. Build it yourself!Check out: ambitiouslabs.io. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************…

App Marketing by App Masters

1
From $500 Budgets to 6-Figure Wins: Influencer Marketing for Apps 1:06:04

לפני 19 ימים1:06:04

1:06:04

In this episode, we’re joined by Marion Balinoff, a top consultant in performance-driven influencer marketing for mobile apps. With 10+ years of experience and a track record of leading six-figure influencer campaigns for gaming studios like Ten Square Games, Wooga, and Socialpoint, Marion will share exactly how to launch and scale creator-led growth strategies. Whether you’re starting your first campaign or trying to scale influencer marketing as an indie team, this episode is packed with tactical advice. We’ll cover all about formats, budget planning, influencer briefs, attribution tracking, and building long-term creator partnerships that actually move the needle. You’ll Learn: ✅ How to choose the right creators for your app genre ✅ What to include in a killer influencer brief ✅ Budgeting strategies—from $500 to six-figure campaigns ✅ How to track success with MMP links, attribution & in-game KPIs ✅ Building long-term creator partnerships that drive ROI Learn More: https://www.linkedin.com/in/marion-balinoff/ng for Apps Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer. Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful! If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM ********************************************* Have an idea for a mobile app, but don't know how to code? Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers. You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required. And here’s the best part—100% of apps launched through the program generate revenue within 7 days. Stop dreaming about your idea. Build it yourself!Check out: ambitiouslabs.io. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************…

App Marketing by App Masters

1
The Content Framework Top Apps Use to Go Viral in 2025 8:18

לפני 23 ימים8:18

8:18

What’s the framework behind apps that consistently go viral? In this video, we break down the content production system used by today’s fastest-growing apps — a model that turns your team into a high-speed content factory. You’ll learn: 🔥 Why your content strategy IS your growth strategy 🎯 The “content factory” model used by top founders 📊 Tools & processes to react fast to market shifts 💡 How to spot trends, replicate winning ideas, and test fast This mindset shift will transform how you think about growth, from “running campaigns” to building a machine that never stops shipping. Watch the full episode: https://youtube.com/live/aHQN8ZRR8TA Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer. Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful! If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM ********************************************* Have an idea for a mobile app, but don't know how to code? Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers. You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required. And here’s the best part—100% of apps launched through the program generate revenue within 7 days. Stop dreaming about your idea. Build it yourself!Check out: ambitiouslabs.io. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************…

App Marketing by App Masters

1
The Playbook to Profitable Web-to-App Funnels 1:06:12

לפני 26 ימים1:06:12

1:06:12

In this episode, we’re joined by Igor Lyubimov, CEO of web2wave.com and former Chief Product Officer at FindMyKids—an app with over 100M downloads and $35M in annual revenue. Igor is a funnel optimization powerhouse with 15+ years of experience helping mobile apps grow by blending behavioral psychology with cutting-edge payment technology. Igor walks us through how to build a high-converting web-to-app funnel from scratch. You’ll learn how to tell onboarding stories that convert, optimize the first screen of your funnel, and revamp your paywall for maximum conversions. Whether you’re an indie app founder or a product marketer, this episode is your step-by-step playbook for turning web visitors into loyal, paying app users. You will discover: ✅ How to build a high-converting web-to-app funnel using AI & smart tools ✅ How to use storytelling to emotionally connect with users during onboarding ✅ How to fix your paywall with clear pricing and a compelling value prop ✅ The cheat sheet for turning passive browsers into active subscribers Learn More: All you need to build your web2app funnel: ⁠https://www.web2wave.com/⁠ Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer. Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful! If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM ********************************************* Have an idea for a mobile app, but don't know how to code? Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers. You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required. And here’s the best part—100% of apps launched through the program generate revenue within 7 days. Stop dreaming about your idea. Build it yourself!Check out: ambitiouslabs.io. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************…

App Marketing by App Masters

1
The Playbook to Profitable Web-to-App Funnels 1:04:30

לפני 26 ימים1:04:30

1:04:30

In this episode, we’re joined by Igor Lyubimov, CEO of web2wave.com and former Chief Product Officer at FindMyKids—an app with over 100M downloads and $35M in annual revenue. Igor is a funnel optimization powerhouse with 15+ years of experience helping mobile apps grow by blending behavioral psychology with cutting-edge payment technology. Igor walks us through how to build a high-converting web-to-app funnel from scratch. You’ll learn how to tell onboarding stories that convert, optimize the first screen of your funnel, and revamp your paywall for maximum conversions. Whether you’re an indie app founder or a product marketer, this episode is your step-by-step playbook for turning web visitors into loyal, paying app users. You will discover: ✅ How to build a high-converting web-to-app funnel using AI & smart tools ✅ How to use storytelling to emotionally connect with users during onboarding ✅ How to fix your paywall with clear pricing and a compelling value prop ✅ The cheat sheet for turning passive browsers into active subscribers Learn More: All you need to build your web2app funnel: https://www.web2wave.com/ Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer. Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful! If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM ********************************************* Have an idea for a mobile app, but don't know how to code? Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers. You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required. And here’s the best part—100% of apps launched through the program generate revenue within 7 days. Stop dreaming about your idea. Build it yourself!Check out: ambitiouslabs.io. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************…

App Marketing by App Masters

1
The Billion-Dollar App Monetization Strategy 1:03:09

לפני 5 weeks1:03:09

1:03:09

This week, we’re joined by Zach Witzel, former Uber pricing lead and now founder of Helium — the AI-powered paywall engine that’s helping top apps double revenue automatically. Zach helped Uber unlock over $100M through smarter monetization — and now he’s bringing those insights to indie devs. In this episode, we dive into how to scale faster using AI, the future of paywalls, and how to monetize your app from day one. You will discover: ✅ Building AI-powered paywalls that actually convert ✅ Running pricing experiments without the guesswork ✅ Why the best marketing happens inside your app ✅ The overlooked power of discounting ✅ How to build like the top 1% — even as a solo founder Learn More: Get more out of your paywall with: https://tryhelium.com/ Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer. Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful! If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM ********************************************* Have an idea for a mobile app, but don't know how to code? Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers. You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required. And here’s the best part—100% of apps launched through the program generate revenue within 7 days. Stop dreaming about your idea. Build it yourself!Check out: ambitiouslabs.io. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************…

App Marketing by App Masters

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The Billion-Dollar App Monetization Strategy 1:04:32

לפני 5 weeks1:04:32

1:04:32

App Marketing by App Masters

1
Grow Your App With These Simple Referral Tricks 13:16

לפני 5 weeks13:16

13:16

Want to grow your app like Cal AI, which now makes $20M+ a year? In this video, I break down the top word-of-mouth marketing / referral strategies that actually work in 2025 — with real examples and tactics you can copy today. 📊 Stats You'll Learn: 76% of users make purchases from social media recommendations 74% of users buy because an influencer recommended a product Real-world examples from Calm, Crossy Road, Flappy Bird, and Zero You’ll Discover: ✅ How to drive downloads using influencers ✅ Viral growth through referral marketing ✅ Proven partner marketing strategies using email confirmations ✅ How to make your users want to share your app for free ✅ Affordable tracking tools (like Airbridge) to measure what works This isn’t theory — these are tested frameworks we’ve used to help over 3,000 apps grow their downloads and revenues. *************** Firebase Dynamic Links is shutting down on August 25. A lot of app marketers are searching for deep linking alternatives. If you’re still using FDL, it’s time to make the switch (no, seriously) before broken links derail your user journeys. Airbridge DeepLinks is a lightweight, affordable replacement for Firebase Dynamic Links. Offering everything you loved about FDL, plus more control, customization, and insight. What makes Airbridge DeepLinks different? → Migrate FDL links in minutes with a no-code template (just 3 steps in 3 minutes) → Edit and manage all links (including API-created ones) in one dashboard → Customize your branding and track performance in real time → Update redirects, paths, and branding even after links go live 🚨 Special Offer for App Masters viewers 🚨 Use promo code APPMASTERS (available to the first 300 users) to claim your 3-month free trial. Offer ends August 25—when Firebase Dynamic Links shuts down! What happens after the free trial, you might ask? → The first 10,000 MAU stay free forever. → Beyond that, it’s just $3 per 1,000 MAU. 🔗 Redeem Now: → Get Airbridge: https://appmasters.com/deeplinks *************** Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer. Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful! If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************…

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