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April Dunford | Marketing Advice for Start-ups to Become Stay-ups
Manage episode 258645488 series 2652263
תוכן מסופק על ידי Alan Quarry. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Alan Quarry או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
She’s the CEO of Sprint.ly, a marketing mentor and angel investor who started her hurricane of entrepreneurial activities by studying engineering. In this episode of AQ’s Blog & Grill, April Dunford shares her experience from engineer to marketing greatness. April finds that most start-ups struggle with their positioning statements. They either follow the fill-in-the-blank, Frankenstein-style model, or they don’t create one at all. To help, April breaks down the top four types of positioning statements and shares a new way for crafting them. Alan and April discuss marketing strategy vs. tactics, creating the right metrics and shifting your mindset from selling to helping your customer buy. Becoming a “stay-up” isn’t an easy road, so April provides her top three marketing strategies start-ups should follow to find success. “In theory, everything is possible,” April says. “But I live in practice, and the road to theory has been washed out”.
About Our Guest
April Dunford studied engineering at the University of Waterloo but happens to be a B2B marketing guru. She has a history of helping to bring start-ups to success and assisting large corporations to launch new products. April is currently the CEO of Sprint.ly, an agile project management tool, and the founder of Rocket Launch Marketing.
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