The Customer Culture Experience, a conversation with Dr. Linden Brown

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Dr. Linden Brown has worked as a management consultant, academic, and entrepreneur in start-up organizations. For more than 20 years, he has worked with multi-national firms in North America, Europe, and Asia-Pacific to develop their market-focus capabilities and business strategies. He has had Visiting Professor appointments at several universities, including INSEAD (France), Cranfield (England), and the University of Technology, Sydney (Australia).

Linden, a customer culture expert par excellence, has published 14 books on management, marketing, and strategy. I met him last year on the first virtual EWMS which I attended and was delighted with his presentation.

The Customer Culture Imperative reveals the key disciplines of customer culture that consistently predict enhanced, sustainable business results. Each one is linked to a particular strategy and drives predictable and measurable improvements in one or more business performance factors-from innovation and customer satisfaction to growth in sales and profits to higher rates of new-product success.

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