Proven B2B growth strategies from the 'Brand. Demand. Expand.' framework

Attributed - A podcast by Dreamdata

Join us for a session with Megan Bowen, CEO of Refine Labs, as she breaks down the “Brand. Demand. Expand.” framework, a proven approach to scaling B2B revenue in today’s market.

Discover how leading companies are shifting away from outdated lead-gen tactics and embracing strategies that align with how buyers actually buy.

You’ll learn:

- Why traditional lead-gen is broken and what’s replacing it

- How successful B2B teams are creating real demand (not just capturing it)

- How brand and demand work together to drive pipeline efficiency

- What does “expand” mean in the context of the growth stage and enterprise orgs

- Real examples of what’s working right now from Refine Labs clients

FollowMegan Bowen on LinkedIn: https://www.linkedin.com/in/meganwhitebowen/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

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