Hiring In the Aesthetic Industry

Authentic Business Adventures Podcast

Jonathan Mclean - Mclean Aesthetics On the Power of Getting the Right People: "If you hire the best of the best people in your market that bring innovative ideas, are ready to hit the ground running, your business is gonna take off like no other." Hiring can be tough. As a business owner, especially a business owner in the medical spa treatment arena, you have a lot to contend with. Keeping up with the latest trends, keeping an office and clinic space nice and marketing to bring in the clients. Adding in hiring a strong team and you have a recipe for burnout. Jonathan McLean of McLean Aesthetics is here to help you with that. With his business and his growing pool of solid applicants in the aesthetic industry he has helped many businesses find the right employee for their aesthetic practice. Jonathan takes us through the essential role of aestheticians in med spas, balancing injectables like Botox with overall skin health. We'll also explore the art of building a cohesive team by aligning employee passions with company goals, a strategy that fosters long-term commitment and growth. Jonathan shares his journey, from navigating the business side of aesthetics to providing sage advice on recruitment, employee retention, and leveraging social media to find top talent. We touch on industry trends, recruitment challenges, the importance of integrity, and the enormous potential within this thriving field. Listen as Jonathan details his recipe for success in finding and retaining great people. Enjoy! Visit Jonathan at: http://www.mcleanaesthetics.com/ Podcast Overview: 00:00 Curious about aesthetics business and client needs. 03:42 Research interests merge health, science, and pop culture. 09:08 Leveraging social media for job opportunities. 11:21 Dedicated professionals with extensive training and experience. 14:43 Med spa industry rapidly expanding with investment. 18:55 Verify legitimacy before med spa treatments, avoid danger. 22:33 Self-investment is crucial in medical industry careers. 25:51 Cultivate audience; clear job descriptions essential. 28:45 Add value and leverage industry's audience for growth. 32:21 Research market competitors to set optimal pricing. 35:10 Hiring top talent accelerates business success. 37:12 Understanding clients, candidate qualification, setting expectations. 42:02 Align passions of employees with company mission. 44:01 Interviewing reveals psychological patterns and challenges. Podcast Transcription: Jonathan McLean [00:00:00]: Every now and then you get somebody that thinks they're bigger than the program. And I, fortunately, I don't like to work with those type of candidates because it's a team atmosphere in these med spas, unless you're working doctor and you 1 on 1, there's really not too much room for an ego. James Kademan [00:00:15]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found On the podcast link found at drawincustomers.com. We are locally underwritten by the Bank of Sun Prairie, Calls On Call Extraordinary Answering Service, as well as the bold business book. And today, we're welcoming slash preparing to learn from Jonathan McLean of McLean Aesthetics. So, Jonathan, how are you doing today? Jonathan McLean [00:00:44]: I'm doing good. I'm doing good. It's sunny where I'm at, and, yeah, I'm doing good. It's amazing. How are you? James Kademan [00:00:50]: Nice. I'm doing very well. I appreciate that. Thanks for being on the show. Tell me just so that the listeners understand, what is McLean Aesthetics? Jonathan McLean [00:00:59]: Yeah. So McLean Aesthetics is a niche aesthetic recruiting firm. So what we do is we focus solely on aesthetic businesses like med spas, dermatology offices, plastic surgery offices.