076: How to build and sell online courses ft. Tom Libelt of The Smart Brand Marketing Show

Authentic Influence

Do you want to learn how to build and sell online courses?

Listen to this interview with Tom Libelt of The Smart Brand Marketing, where we’ll discuss:
– Staying in business pivots, failures & mindset
– Building remote teams
– Creating marketing systems

Topics discussed:

00:00 Meet Tom Libelt

07:10 Problems with relying on one channel for course promotion

09:20 Should you sell courses on Udemy?

12:43 Questions to consider before you launch a course

13:48 The #1 reason why people won’t buy your course

17:00 How to appear as an authority in your industry and sell more courses

21:00 What should you do if you’re not a super entertaining person?

24:00 The key to making webinars work for selling courses in 2022

27:11 Tom’s thoughts on Russell Brunson’s perfect webinar formula

28:55 Typical webinar attendance rates

31:17 Why the $7 trip wire strategy didn’t work for most people

35:00 Winning Strategy – Sell from results

35:25 A proven path for service providers to make money

39:40 Common gaps in online course sales funnels

42:40 Why done-with-you cohort-based programs are becoming popular

49:30 The biggest mistake with lead magnets

56:16 Tom’s recommended tool for selling your first online course

1:00:00 One thing Tom does for mental health

About Tom Libelt:

Tom Libelt is the guy you call when your online course is not selling. He spends most of his time in Chiang Mai, Thailand. He is a host of The Smart Brand Marketing Show.

In the past Tom has published around 5000 Kindle books, built a successful SEO business, owned a coffee shop, a retail store, a record label, created a documentary, and released two albums with five hits on top ten Polish radio.

He likes to say that “If you can’t sell, then you’re not in business. Marketing and Sales are the backbone of a company.”

Resources:

• Tom’s website
• Tom’s free resources designed to help you take your course marketing to the next level
• Tom Libelt’s DCBKK Bangkok 2019 talk on How to Increase Online Course Conversions
• Russell Brunson’s perfect webinar script
• Grant Cardone on The undercover Billionaire
• David Perell’s writing course
• Peter Shankman