From Dealer to Vendor and Back: Lessons in Website Conversion & Growth

Automotive Alchemy

The evolution of dealership websites has reshaped automotive retail, yet one fundamental truth remains—conversion is the key to success. In this episode of Automotive Alchemy, John McAdams, Chief Revenue Officer at Dealer Alchemist, brings decades of experience from both the dealership and vendor sides to break down the state of dealer websites, digital strategies, and the critical factors that drive real results.

John shares his journey from running dealership operations—including turning around struggling stores—to leading digital strategies that fuel sustainable growth. He dives into the biggest mistakes dealers make with their websites, why conversion rates are often ignored, and how to leverage technology to create a competitive edge. The conversation covers everything from the role of AI in marketing to the importance of balancing fixed and variable operations in a dealership’s growth strategy.

If you're looking for unfiltered insights on website performance, lead generation, and the future of automotive digital retailing, this episode delivers. Whether you're a dealer principal, GM, or marketing professional, you’ll walk away with actionable takeaways to optimize your dealership’s online presence and drive measurable success.

פרקים

1. From Dealer to Vendor and Back: Lessons in Website Conversion & Growth (00:00:00)

2. Welcome back to Automotive Alchemy Today (00:00:28)

3. Meet John McAdams, Chief Revenue Officer at Dealer Alchemist (00:03:24)

4. The Importance of Dealership Websites (00:25:33)

5. John’s Journey from Retail to Vendor Side (01:12:16)

6. Embracing Technology in the Automotive Industry (01:41:48)

7. Challenges and Opportunities with Websites Today (08:33:39)

8. The Importance of Website Support (09:06:10)

9. Focusing on the Best Conversion Rates (12:00:03)

10. ! Diagnosing the Problems: Revolutionary vs. Evolutionary Change (19:26:17)