#49: Adapting your B2B marketing playbook at the speed of AI, with Victoria Blackwell, G2

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

Agility today means adapting your marketing playbook at the speed of AI—experimenting fast, learning faster, and never assuming yesterday's tech advantage still applies.

Today we're going to talk about how B2B marketers should be thinking about AI in the months ahead—and how to know if you're already behind.

To help me discuss this, I'd like to welcome Victoria Blackwell, Sr. Program Manager of Research Insights at G2.

About Victoria Blackwell Victoria Blackwell is a Sr. Program Manager for Research Insights at G2, specializing in marketing and digital advertising software. She brings a strategic mindset, analytical depth, and a strong track record of cross-functional leadership to the B2B tech space. Victoria began her career on Capitol Hill before transitioning into the private sector, where she developed expertise in program management and stakeholder engagement. Her journey took her through high-growth B2C startups and global app platforms in Chicago and London, where she led innovative brand and marketing initiatives. Today, she leverages her cross-industry experience to deliver strategic insights and thought leadership that help shape the future of marketing technology. RESOURCES G2: https://www.g2.com https://www.g2.com

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Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com