Inclusivity and Authenticity in B2B Content Creation

B2B Marketing & Copywriting

In this episode Jane Serra, creator and host of the Women in B2B Marketing podcast, tackles the challenge of attracting diverse guests to podcasts. She provides insights into the ever evolving landscape of B2B marketing, particularly in fitness and wellness, shares strategies for leading marketing teams and highlights the rise of video-first formats. We get a bit into broader issues as well, including gender imbalances in public speaking and navigating humor in marketing. Jane provides tips for mindful guest curation and how diversity can enrich content quality for your audience.

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Follow Jane on:

LinkedIn: https://www.linkedin.com/in/janeserra/

Instagram: https://www.instagram.com/womeninb2bmarketing/

Twitter: https://twitter.com/womeninb2bmktg

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Follow Linda: https://linktr.ee/lindamelone

For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out Linda's ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-conve...

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Time stamps:

Evolution of Content Creation (00:03:43)

Gender Disparity in Podcasting (00:14:20)

Different Perceptions of Humor for Each Gender (00:06:25)

The Importance of Diversity in Podcasting and Marketing (00:20:04)

Impact of Gender Representation in Content Creation (00:24:02)

Vibes in Networking (00:26:02)

Attracting Women to Do More Podcasts and Guestings (00:31:53)