The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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The Truth About B2B Marketing Specialisms, with Will Sturgeon, Head of Content and Thought Leadership at PwC UK
MP3•בית הפרקים
Manage episode 397334463 series 3303420
תוכן מסופק על ידי alan.. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי alan. או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Will Sturgeon to discuss how marketing needs to adapt to make better use of specialists.
In a B2B marketing team, it’s crucial to have a well-rounded group that can tackle a variety of challenges that may come. Each individual needs to bring a unique skill set in order to make this happen. Many may say that specialising too much may not prepare the next generation of marketing leaders. Many more might suggest that specialising becomes less important with the growth of generative AI. But how can a range of specialists create an effective team? What are best practices when utilising such a group of individuals on a marketing team?
Will Sturgeon is the Head of Content and Thought Leadership and PwC UK. While Will has held this role for five years, he has a 20+ year career as an effective marketing leader. At PwC, Will is instrumental in shaping overall marketing strategy and leading a 100+ team. Prior to joining PwC UK, he has served as Executive Director for Golin, Director of Strategy and Planning at Harvard Public Relations, Director, Head of Media Strategy at Lewis PR, and more.
You can find Will Sturgeon on Linkedin.
You can watch full video versions of the podcast on our YouTube channel.
Ready to provoke the truth? Get in touch at alan-agency.com.
Hosted on Acast. See acast.com/privacy for more information.
85 פרקים
MP3•בית הפרקים
Manage episode 397334463 series 3303420
תוכן מסופק על ידי alan.. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי alan. או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Will Sturgeon to discuss how marketing needs to adapt to make better use of specialists.
In a B2B marketing team, it’s crucial to have a well-rounded group that can tackle a variety of challenges that may come. Each individual needs to bring a unique skill set in order to make this happen. Many may say that specialising too much may not prepare the next generation of marketing leaders. Many more might suggest that specialising becomes less important with the growth of generative AI. But how can a range of specialists create an effective team? What are best practices when utilising such a group of individuals on a marketing team?
Will Sturgeon is the Head of Content and Thought Leadership and PwC UK. While Will has held this role for five years, he has a 20+ year career as an effective marketing leader. At PwC, Will is instrumental in shaping overall marketing strategy and leading a 100+ team. Prior to joining PwC UK, he has served as Executive Director for Golin, Director of Strategy and Planning at Harvard Public Relations, Director, Head of Media Strategy at Lewis PR, and more.
You can find Will Sturgeon on Linkedin.
You can watch full video versions of the podcast on our YouTube channel.
Ready to provoke the truth? Get in touch at alan-agency.com.
Hosted on Acast. See acast.com/privacy for more information.
85 פרקים
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