#169: Inside Exit Five | Behind the Scenes of Our Content Strategy and How We’re Building the Team

B2B Marketing with Dave Gerhardt

Dave sits down with Danielle (Head of Content at ExitFive) to share a behind the scenes look at the content strategy driving ExitFive.

Dave and Danielle cover:

• How to hire a “Head of Content” and what mistakes to avoid
• Behind the scenes of how ExitFive repurposes content (like this podcast!)
• The fun challenges of going from a solopreneur to team of five

Timestamps

• (00:00) - - Intro to Danielle
• (05:40) - - Why we hired a Head of Content at ExitFive
• (08:50) - - How we write our newsletter
• (12:12) - - Content repurposing at ExitFive
• (18:41) - - Why you should repeat yourself as a marketer
• (23:38) - - How to create a culture where everyone can do their best work
• (26:35) - - Why your team needs a vision to work towards
• (31:28) - - Balancing Structure and Flexibility

Send guest pitches and ideas to [e-mail]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode is brought to you by Customer.io.

You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.

Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.

Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.

And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.

7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.

Join them by visiting Customer.io to get started.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more