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תוכן מסופק על ידי Exit Five and Dave Gerhardt. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Exit Five and Dave Gerhardt או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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#208: Drive | How To Build A B2B Community with Dan Cmejla, B2B Community Expert

47:43
 
שתפו
 

Manage episode 459531801 series 3290771
תוכן מסופק על ידי Exit Five and Dave Gerhardt. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Exit Five and Dave Gerhardt או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Dan Cmejla, B2B Community Expert and former VP of Community at Apollo and Chili Piper, shared actionable frameworks and three phases for building impactful B2B communities that drive brand growth and customer engagement.

Dan covers:

  • How community marketing transforms brands by turning customers into primary distribution points for your story.
  • Why it’s important to map influence spaces and leverage customer relationships.
  • Strategies to build a scalable advocacy journey that turns customer love into measurable business outcomes.

Timestamps

  • (00:00) - - Intro to Dan
  • (06:31) - - Community Marketing Transforms Brands
  • (09:39) - - Defining “Community” and “Community Marketing”
  • (11:19) - - Community Phase 1: Build Baseline Presence Across Spaces that Hold Relevant Influence
  • (22:19) - - Community Phase 2: Differentiate Presence Everywhere by Building more Brand Distribution Points
  • (35:07) - - Community Phase 3: Build Amazing Spaces That Hold Influence
  • (36:07) - - How to Determine your Community Strategy?
  • (36:37) - - How to Evangelize Across Communities?
  • (37:37) - - Q&A

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode is brought to you by Customer.io.

You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.

Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.

Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.

And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.

7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.

Join them by visiting Customer.io to get started.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
  continue reading

245 פרקים

Artwork
iconשתפו
 
Manage episode 459531801 series 3290771
תוכן מסופק על ידי Exit Five and Dave Gerhardt. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Exit Five and Dave Gerhardt או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Dan Cmejla, B2B Community Expert and former VP of Community at Apollo and Chili Piper, shared actionable frameworks and three phases for building impactful B2B communities that drive brand growth and customer engagement.

Dan covers:

  • How community marketing transforms brands by turning customers into primary distribution points for your story.
  • Why it’s important to map influence spaces and leverage customer relationships.
  • Strategies to build a scalable advocacy journey that turns customer love into measurable business outcomes.

Timestamps

  • (00:00) - - Intro to Dan
  • (06:31) - - Community Marketing Transforms Brands
  • (09:39) - - Defining “Community” and “Community Marketing”
  • (11:19) - - Community Phase 1: Build Baseline Presence Across Spaces that Hold Relevant Influence
  • (22:19) - - Community Phase 2: Differentiate Presence Everywhere by Building more Brand Distribution Points
  • (35:07) - - Community Phase 3: Build Amazing Spaces That Hold Influence
  • (36:07) - - How to Determine your Community Strategy?
  • (36:37) - - How to Evangelize Across Communities?
  • (37:37) - - Q&A

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode is brought to you by Customer.io.

You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.

Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.

Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.

And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.

7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.

Join them by visiting Customer.io to get started.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
  continue reading

245 פרקים

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