RV201 - B2B Marketing Evolution | Scaleup Valley Podcast

B2B Revenue Vitals

Chris joined Mike Dias on the Scaleup Valley podcast to explore his career journey and the founding of Refine Labs and Passetto. He begins by discussing his early work in B2B companies, where he noticed a disconnect between market trends and traditional go-to-market strategies. His pivot to marketing in 2016 paved the way for the creation of Refine Labs in 2019. Chris shares his observations on the shift in market dynamics with rising interest rates and investor expectations pivoting towards profitability and efficiency, which prompted him to start Passetto.

Expanding on his vision for the future, Chris elaborates on his newly-formed ecosystem comprising Refine Labs, Passetto, and Hatch. Designed to assist B2B companies in building a comprehensive go-to-market strategy, this ecosystem aims to tackle issues from data architecture to content creation. He addresses the importance of leveraging hybrid talent models and data-driven decisions to achieve efficient growth. Chris also touches on his leadership evolution, offering valuable advice on balancing internal team capabilities with external advisory support to execute go-to-market strategies effectively.

If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.

Can’t make the event but have a question for Chris? Submit it here.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm