35: Agency Founders Round Table - Dee Deng, Tommy Patterson, Kyle Hunt

BAD Marketing Podcast with Eddie Maalouf

Dee Deng (Founder, Right Hook Digital) , Tommy Patterson (Founder, WKND) and Kyle Hunt (COO, WKND) join us at Agency Founders for a round table about running a business/ agency, scaling it, and the process of letting people go.

Dee Deng is the Co-Founder of Right Hook Digital, one of the largest growing agencies in the space. His Company manages millions in ad spend for their growth clients across Australia and the USA. He currently lives in Australia where he works with his team of over 100 remote employees. We’re so grateful to Dee for taking the time to fly to the US and hang out with us for a few days.

Tommy grew up with nothing, and after getting evicted at 9 decided “I’m going to be a millionaire.” He has since started multiple 7 figure businesses, attended and spoken at conferences all around the world, and has one of the fastest growing agencies in the ecommerce space.

Kyle Hunt is Tommy’s COO and right hand man. His goal is to help DTC Brands scale to multi 8 figures as fast as possible through operations.

You’re going to want to watch the whole thing to get the inside scoop on certain SOP’s in our businesses, Auditing your own Business, and Changing your Mindset to increase efficiency/profitability.

FOLLOW DEE:Instagram: https://www.instagram.com/realdoseofdee Twitter: https://twitter.com/realdoseofdee YouTube: https://www.youtube.com/channel/UC2VyjYG9EjzeUFMOzZbksaA Website: https://righthookdigital.com/

FOLLOW KYLE:Instagram: https://www.instagram.com/kylexhunt/ Twitter: https://twitter.com/huntkyle

FOLLOW TOMMY:Instagram: https://www.instagram.com/tommypatterson/ Twitter: https://twitter.com/WKNDCEOWebsite: https://www.wknddigital.com/

TIMESTAMPS:

00:00 - Intro01:46 - Podcast Start/ Introducing the Panel08:50 - Reading vs Listening to Books11:36 - Company Waste Management14:52 - Dee’s “Disobedient Rubik’s Cube”20:33 - Dee’s Book Recommendation/ Operation Efficiency24:35 - Scaling and Refining Agencies28:57 - Metric Space Process Maps33:05 - Changing “why” to “what caused”35:31 - Being out of Touch with your Business37:02 - We are what we Tolerate39:32 - Quiet Quitting42:47 - Facing Problems Head On44:13 - Auditing Your Own Business50:43 - Human Capital Debate52:19 - Headaches per Dollar Earned57:30 - Only Hire Fully Formed Adults59:33 - Grass isn’t Greener on the other side1:00:37 - Company Culture1:22:27 - Separating Relationships from Business1:29:16 - Tommy Cutting Team Members1:31:39 - You Cannot Fix a Problem You Don’t Understand1:42:27 - Business During Covid1:52:55 - Experience vs Potential1:57:53 - Kyle’s Fortune Cookie Advic

2:01:19 - Dee’s Fortune Cookie Advice2:03:39 - Tommy’s Fortune Cookie Advice

FOLLOW 4MEDIA:Main YouTube Channel: https://www.youtube.com/4mediamarketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIEInstagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREWInstagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.comYouTube: https://www.youtube.com/andrewdeitsch Andrew’s Other Podcast: https://www.andrewdeitsch.com/podcast