47: How He Gets Celebrities to Wear his Brand for Free - Louis Leidenfrost

BAD Marketing Podcast with Eddie Maalouf

Louis Leindenfrost (Founder, Carte Blanche) shares how he blew up the brand, getting influencers to wear it, and future plans for Carte Blanche.

The success of Carte Blanche is a story like no other. In such a short amount of time the brand has been able to sell out EVERY SINGLE DROP thanks to Louis’s discipline and strategy.

Celebrities like Rick Ross and Todd Gurley have been seen sporting the brand frequently, which has given the business a significant boost. Louis has a distinct perspective on how his company can achieve even greater success by taking the name brand approach like LV and Gucci have taken in the past and still hold onto to this day.

If you’re interested in building a successful clothing brand and everything that goes into it behind the scenes then you’re going to love the knowledge that’s dropped in this episode.

FOLLOW LOUIS: Instagram: https://www.instagram.com/louisleidenfrost/?hl=en Twitter: https://twitter.com/LeidenfrostL Carte Blanche: www.shopcarteblanche.com Carte Blanche IG: https://www.instagram.com/carteblanchesupply/?hl=en

TIMESTAMPS: 00:00 - Intro 01:47 - Podcast Start 03:03 - First Steps into the Grind 07:54 - Finding Suppliers on Etsy 10:11 - Starting an Ad Agency 11:48 - What was ‘Print Your Songs’ 14:41 - Business acquisition/uv printing 17:03 - Transition to Now 18:19 - Start of Carte Blanche 21:55 - First Clothing Drop 25:51 - Getting Big Influencers to Wear it 29:43 - Reselling the Products 31:12 - What Role is Carte Blanche Filling in the Fashion Industry 35:11 - Mistakes Made in Starting the Brand 37:07 - Ad Strategy 39:25 - Pricing of Carte Blanche 41:20 - What’s the Plan for the brand? 44:48 - Discipline in Business 48:02 - Discipline outside of Business 52:24 - Fortune Cookie Advice

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