S6 E10 - Tom Schuler - ToAD

Bait and Switch Podcast

Today's guest is Tom Schuler, former professional cyclist and founder of the longest competitive road cycling series in the nation, the Tour of America's Dairyland (or ToAD as it's known). We've talked with Tom before about his cycling career and he's a frequent guest on our cycling preview podcasts, but today we focus on ToAD and his opinion on the current state of professional cycling. We chat about sponsors and financing for ToAD, the reasons ToAD has been so successful, some of the reasons stage racing hasn't been as successful in the US as it has in Europe, ideas on increasing the popularity of cycling, and much more! Enjoy!