Ep 48 - The Power of Data-Driven Marketing with Dvir Ginzburg and Ilan Flax

Bank Marketing Show

Data-driven marketing doesn’t need to be difficult. Community Banks of any size can use data-driven techniques to better understand their customers and predict their needs. In this episode, Dan and Chris chat with Dvir Ginsburg and Ilan Flax of Insait, a data platform that’s helping community bank marketing and analytics teams achieve higher conversion through data-driven analysis and campaign creation.

We discuss how data-driven techniques improved the results of a recent CD campaign, and the differences between data-driven, personalized marketing, spam marketing, and spray-and-pray campaigns and how each of these marketing avenues impacts potential customer response. Listen in to learn more about Insait’s approach and how you can apply similar techniques at your bank.

Topics Include:

● What data-driven marketing really is

● How can community banks get started with data-driven marketing

● How a simple CD campaign can be 200% more effective by using data to target and personalize

● How to reach customers where you think they’ll respond

Dvir Ginzburg is the CEO at Insait. He has a Ph.D. in Geometric Deep Learning. He’s previously worked at Microsoft as a Recommendation System Researcher.

Ilan Flax is the Head of Business Development and Strategy at Insait. He’s a former Professional Soccer Coach. He has a Sociology degree from Columbia University.

Resources Mentioned:

● Favorite Book: Mindset: The New Psychology of Success by Carol S. Dweck, Ph.D. https://www.amazon.com/Mindset-Psychology-Carol-S-Dweck/dp/0345472322/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=

● Website: https://insait.io/

● Insait IO LinkedIn: https://www.linkedin.com/company/insait-io/

● Dvir Ginzbur LinkedIn: https://www.linkedin.com/in/dvirginzburg/

● Ilan Flax LinkedIn: https://www.linkedin.com/in/ilan-flax/

● Email: [e-mail] [e-mail]