Ep 50 - Connecting with Millennials and Gen Z with Dr. Brett Andrews

Bank Marketing Show

Almost all community banks today struggle with attracting younger people to replace deposits that leave due to an aging customer base. Countless articles, keynote speeches, and podcasts have been devoted to learning how to connect with Millennials and Gen Z. In this episode, we interview Dr. Brett Andrews, Dean of the Business School at Belhaven University in Jackson, Mississippi. Dr. Andrews has been teaching business school students for over 20 years – watching as trends, fears, goals, and challenges have developed across these generational lines.

Learning to better connect with younger generations can not only benefit your marketing’s performance, but your staffing and employee retention as well. We chat with Dr. Andrews about how each generation builds trust differently with community banks – it’s not just about your long-standing history anymore – and ways you can build trust through your marketing and recruiting practices.

Topics Include:

● How to address the current hiring hurdles community banks face

● How bank leaders can attract these generations into their workforce

● What to expect from a Generation Z workforce

● How to provide feedback to younger generations

● The best advice for hiring Millennials and Generation Z

Brett Andrews is an accomplished academic leader with over 20 years of experience developing and growing academic programs at multiple universities. He has launched over 39 new programs across all levels, led strategic planning efforts, overseen accreditations, and secured major gifts for capital campaigns.

Andrews has held senior leadership roles such as Dean, Executive Vice President, and CIO. He is an experienced online program developer who has established the infrastructure and processes for launching successful online offerings. Dr. Andrews has a track record of increasing enrollment, revenue, and profitability through data-driven innovation.

He holds an MBA and Ph.D. in Applied Management and Decision Science and has an extensive record of research publications and presentations. He is the Dean of the School of Business at Belhaven University in Jackson, MS.

Resources Mentioned:

● Website: Dean at Belhaven University https://www.belhaven.edu/about/contact/faculty/andrews-brett.html

● LinkedIn: Brett Andrews https://www.linkedin.com/in/brett-andrews-4259235/