Stop Confusing Your Audience - Why One Call to Action Is Key to Growth

Be a Better Podcaster with Jamie and Jaayne

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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/everyday-ai-podcast-an-ai-and-chatgpt-podcast">Everyday AI Podcast – An AI and ChatGPT Podcast</a></span>

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Everyday AI Podcast – An AI and ChatGPT Podcast

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לפני 1 dayלפני 1d ago

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The Everyday AI podcast is a daily livestream, podcast and free newsletter where we help everyday people grow their careers with AI. The Everyday AI podcast is hosted by Jordan Wilson, a former journalist who's now the owner of a boutique digital strategy company with 20 years of martech experience. Our main focus is to help you keep up with AI trends to make your job easier. Get your work done faster. Increase your output. - Sign up for our free Prime Prompt Polish ChatGPT course: https://podPPP.com - Make sure to sign up for our daily newsletter at: https://youreverydayai.com - Email us: info@youreverydayai.com - Connect with Jordan on LinkedIn: https://www.linkedin.com/in/jordanwilson04/ In the Everyday AI podcast, we'll cover all things artificial intelligence, machine learning, and practical tips on how to use both in your daily life. We'll include a touch on a variety of topics, software and applications. We may be covering the latest AI news from Microsoft, Google, Facebook, Adobe and social channels like Snapchat, Tiktok, and Instagram. Or, we may be diving into software like ChatGPT, Midjourney, Bard, or Runway ML.

לפני שנה 5:27

MP3•בית הפרקים

While it’s tempting to have multiple calls to action on your podcast, too many can confuse and therefore negate their effectiveness.

Ideally, keep it at one and emphasize that regularly.

By keeping your call to action simple and focused, listeners will be more likely to take that action which in turn will grow your show. So what call to action should you use? Let's dig in!

Mentioned in today's episode

The One Call to Action You Should Use on Every Podcast Episode

Products Used for Be a Better Podcaster

Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link.

Equipment:

Recommended resources:

Be a Better Podcaster is a tips and growth podcast brought to you by Jamie and Jaayne. These are AI hosts - their voices are auto-generated, reading content created by Danny Brown, host of One Minute Podcast Tips and 5 Random Questions.

If you enjoy the show, we'd love for you to leave a rating or review on your favourite podcast app!

Please let your friends know they can listen for free on Spotify, Apple Podcasts, as well as their preferred podcast app, or online at Be a Better Podcaster.

This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy

13 פרקים

Stop Confusing Your Audience - Why One Call to Action Is Key to Growth

Be a Better Podcaster with Jamie and Jaayne

published לפני שנה

שתפו

MP3•בית הפרקים

While it’s tempting to have multiple calls to action on your podcast, too many can confuse and therefore negate their effectiveness.

Ideally, keep it at one and emphasize that regularly.

By keeping your call to action simple and focused, listeners will be more likely to take that action which in turn will grow your show. So what call to action should you use? Let's dig in!

Mentioned in today's episode

The One Call to Action You Should Use on Every Podcast Episode

Products Used for Be a Better Podcaster

Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link.

Equipment:

Recommended resources:

If you enjoy the show, we'd love for you to leave a rating or review on your favourite podcast app!

Please let your friends know they can listen for free on Spotify, Apple Podcasts, as well as their preferred podcast app, or online at Be a Better Podcaster.

This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy

13 פרקים

כל הפרקים

1
Ask Me Anything: Your Podcasting Questions Answered Live! - One Minute Podcast Tips 2:08

לפני 13 ימים2:08

2:08

After nearly two years of quick-hit podcasting tips in under 60 seconds, One Minute Podcast Tips is evolving. In the next few weeks, I’ll be shifting from this micro format to a bi-weekly livestream on YouTube, where you can join me live for deeper conversations, community Q&As, and real-time podcasting advice. Subscribe to my YouTube channel for the live streams: Danny's YouTube channel Products I Use for One Minute Podcast Tips Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link. My equipment: RODE NT1-A large diaphragm condenser m ic Rodecaster Pro II audio production studio Sony MDR-7506 Studio Monitor Headphones Elgato Wave Mic Arm Low Profile Recommended resources: Captivate.fm podcast hosting, distribution, analytics, and monetization Kit email marketing Boomcaster remote recording and live streaming Hindenburg Pro recording and editing Auphonic AI assistant for audio post production Fourthwall merch stores for creators One Minute Podcast Tips is a podcast education show brought to you by Danny Brown. If you enjoy the show, I'd love for you to leave a rating or review on your favourite podcast app! And please let your friends and other podcasters know they can listen for free on Spotify and Apple Podcasts , as well as their preferred podcast app , or online at One Minute Podcast Tips . Winner of the Best Podcast Tips Podcast in the 2024 Ear Worthy Independent Podcast Awards . Mentioned in this episode: Join the One Minute Podders membership for exclusive perks! You're a serious indie podcaster looking to go beyond the one minute tips offered in each episode. You want to connect with like-minded podcasters as well as ask your own specific questions. Perfect - the One Minute Podders membership is just for you, with invite-only monthly live streams, early access to episodes 48 hours before anyone else, and a link to your podcast in the show notes. Support One Minute Podcast Tips Recommend the show Help your friends and other podcasters discover One Minute Podcast Tips, by sharing/recommending this episode and/or the show with them! Share the show This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

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Why Every Podcaster Should Be Using Reddit - One Minute Podcast Tips 1:47

לפני 19 ימים1:47

1:47

If you're not using Reddit as a podcaster, you're missing out on some great opportunities. Here's why. Additional reading and listening: What podcasts are much better at the beginning, but have let you down after awhile (& why?) Products I Use for One Minute Podcast Tips Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link. My equipment: RODE NT1-A large diaphragm condenser m ic Rodecaster Pro II audio production studio Sony MDR-7506 Studio Monitor Headphones Elgato Wave Mic Arm Low Profile Recommended resources: Captivate.fm podcast hosting, distribution, analytics, and monetization Kit email marketing Boomcaster remote recording and live streaming Hindenburg Pro recording and editing Auphonic AI assistant for audio post production Fourthwall merch stores for creators One Minute Podcast Tips is a podcast education show brought to you by Danny Brown. If you enjoy the show, I'd love for you to leave a rating or review on your favourite podcast app! And please let your friends and other podcasters know they can listen for free on Spotify and Apple Podcasts , as well as their preferred podcast app , or online at One Minute Podcast Tips . Winner of the Best Podcast Tips Podcast in the 2024 Ear Worthy Independent Podcast Awards . Mentioned in this episode: Recommend the show Help your friends and other podcasters discover One Minute Podcast Tips, by sharing/recommending this episode and/or the show with them! Share the show Join the One Minute Podders membership for exclusive perks! You're a serious indie podcaster looking to go beyond the one minute tips offered in each episode. You want to connect with like-minded podcasters as well as ask your own specific questions. Perfect - the One Minute Podders membership is just for you, with invite-only monthly live streams, early access to episodes 48 hours before anyone else, and a link to your podcast in the show notes. Support One Minute Podcast Tips This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

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From Downloads to Engagement: Navigating Podcast Metrics 4:53

לפני 37 weeks4:53

4:53

Understanding podcast metrics is crucial for both creators and listeners, as it provides insight into how content is consumed and appreciated. In this episode, we break down key metrics like downloads, listens, and followers, clarifying what these numbers truly mean for podcast success. Takeaways: Understanding podcast metrics is crucial for podcasters to gauge their success accurately. Not all downloads equate to actual listens; engagement is a more reliable metric. The Interactive Advertising Bureau (IAB) provides standards for measuring podcast downloads effectively. Apple Podcasts defines an engaged listener as someone who listens for at least 20 minutes. Followers are essential as they represent a podcast's loyal community and engagement level. High listener engagement suggests quality content, making it appealing to new potential listeners. Companies mentioned in this episode: IAB Spotify Apple Podcasts Products Used for Be a Better Podcaster Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link. Equipment: Google NotebookLM Hindenburg Pro Auphonic Recommended resources: Captivate.fm Substack Boomcaster remote interviewing Be a Better Podcaster is a tips and growth podcast brought to you by Jamie and Jaayne. These are AI hosts - their voices are auto-generated, reading content created by Danny Brown, host of One Minute Podcast Tips and 5 Random Questions. If you enjoy the show, we'd love for you to leave a rating or review on your favourite podcast app! Please let your friends know they can listen for free on Spotify , Apple Podcasts , as well as their preferred podcast app , or online at Be a Better Podcaster . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

1
Spotify's Billion-Dollar Gamble: Is Exclusive Content Worth It? 9:28

לפני 38 weeks9:28

9:28

In this episode, we take a look at the evolving landscape of podcast exclusivity, a trend that has taken the industry by storm. This includes how major platforms are competing fiercely for exclusive content, echoing the earlier transitions seen in the television industry from cable to streaming services. We also explore Spotify's aggressive acquisition strategy and their staggering investments, including the $200 million deal for Joe Rogan and the billion-dollar commitment to becoming a dominant player in the podcasting space. This spending spree raises questions about the long-term sustainability of such a model and whether it will truly benefit creators and audiences alike. Takeaways: Exclusive podcast deals are changing the landscape of the industry, similar to the transition from cable to streaming. Spotify's significant financial investments, including over a billion dollars, indicate their aggressive push for dominance in podcasting. Some creators, like the Obamas, are stepping away from exclusivity for broader audience reach and engagement. Listener habits are crucial in shaping the future of podcasting and platform success. Reports suggest that exclusive shows have seen listener drops as steep as 75%, raising concerns for Spotify. The podcasting showdown continues as both Spotify and Apple vie for premium content and audience engagement. Companies mentioned in this episode: Spotify Netflix Gimlet Media The Ringer Parkhast Disney BBC Slate Products Used for Be a Better Podcaster Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link. Equipment: Google NotebookLM Hindenburg Pro Auphonic Recommended resources: Captivate.fm Substack Boomcaster remote interviewing Be a Better Podcaster is a tips and growth podcast brought to you by Jamie and Jaayne. These are AI hosts - their voices are auto-generated, reading content created by Danny Brown, host of One Minute Podcast Tips and 5 Random Questions. If you enjoy the show, we'd love for you to leave a rating or review on your favourite podcast app! Please let your friends know they can listen for free on Spotify , Apple Podcasts , as well as their preferred podcast app , or online at Be a Better Podcaster . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

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Breaking Through the Noise: How Indie Podcasts Can Shine 7:10

לפני 39 weeks7:10

7:10

What transforms a hidden gem of a podcast into a smash hit? In this episode, we delve into the critical challenges indie podcasters face: findability and fundability. These two intertwined hurdles often determine a show's success or obscurity. We also highlight the financial barriers, such as costly award entry fees and the steep price of outsourcing, which can amount to $12,000 annually. Solutions like curated discovery on platforms like Goodpods and potential streaming models for steady income are explored. And we emphasize the need for innovative approaches to ensure that quality content can rise to the top and reach its intended audience. Takeaways : Many indie podcasters face the dual challenges of findability and fundability, crucial for success. Findability isn't just about being on platforms like Apple or Spotify, but about discoverability by the right listeners. Fundability provides resources for better production and marketing, helping podcasts become more discoverable. Outsourcing basics can cost indie podcasters up to $12,000 a year, highlighting financial challenges. Platforms like Goodpods are attempting to level the playing field for independent creators through curated discovery. The podcasting industry could benefit from streaming payment models similar to those used in the music industry. Listeners play a crucial role in supporting indie podcasts by seeking them out and sharing them with others. Companies mentioned in this episode: Apple Spotify Goodpods Webby Products Used for Be a Better Podcaster Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link. Equipment: Google NotebookLM Hindenburg Pro Auphonic Recommended resources: Captivate.fm Substack Boomcaster remote interviewing Be a Better Podcaster is a tips and growth podcast brought to you by Jamie and Jaayne. These are AI hosts - their voices are auto-generated, reading content created by Danny Brown, host of One Minute Podcast Tips and 5 Random Questions. If you enjoy the show, we'd love for you to leave a rating or review on your favourite podcast app! Please let your friends know they can listen for free on Spotify , Apple Podcasts , as well as their preferred podcast app , or online at Be a Better Podcaster . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

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Why Mic Technique is Key, and How to Improve Yours 8:18

לפני 40 weeks8:18

8:18

In this episode, we delve into microphone techniques inspired by Danny Brown's video, offering practical tips for achieving high-quality audio without a professional studio. We also share key differences between condenser and dynamic microphones, as well as effective strategies to help you achieve a consistent mic technique to make every episode sound great! Products Used for Be a Better Podcaster Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link. Equipment: Google NotebookLM Hindenburg Pro Auphonic Recommended resources: Captivate.fm Substack Boomcaster remote interviewing Be a Better Podcaster is a tips and growth podcast brought to you by Jamie and Jaayne. These are AI hosts - their voices are auto-generated, reading content created by Danny Brown, host of One Minute Podcast Tips and 5 Random Questions. If you enjoy the show, we'd love for you to leave a rating or review on your favourite podcast app! Please let your friends know they can listen for free on Spotify , Apple Podcasts , as well as their preferred podcast app , or online at Be a Better Podcaster . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

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AI-Generated Podcasts: The Future of Audio Storytelling? 9:45

לפני 41 weeks9:45

9:45

As AI continues to reshape the industry, we take a look at the balance between innovation and preserving the unique elements that make podcasts special. Join us as we navigate this new landscape and consider the implications of AI-generated content on creativity and diversity of thought Products Used for Be a Better Podcaster Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link. Equipment: Google NotebookLM Hindenburg Pro Auphonic Recommended resources: Captivate.fm Substack Boomcaster remote interviewing Be a Better Podcaster is a tips and growth podcast brought to you by Jamie and Jaayne. These are AI hosts - their voices are auto-generated, reading content created by Danny Brown, host of One Minute Podcast Tips and 5 Random Questions. If you enjoy the show, we'd love for you to leave a rating or review on your favourite podcast app! Please let your friends know they can listen for free on Spotify , Apple Podcasts , as well as their preferred podcast app , or online at Be a Better Podcaster . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

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Podcasting Myths: It's Time to Bust Them Wide Open 8:31

לפני 42 weeks8:31

8:31

In this episode, we tackle the common misconceptions that surround the podcasting world, especially for those just starting out, and bust them wide open to ensure you don't get taken in by them. Products Used for Be a Better Podcaster Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link. Equipment: Google NotebookLM Hindenburg Pro Auphonic Recommended resources: Captivate.fm Substack Boomcaster remote interviewing Be a Better Podcaster is a tips and growth podcast brought to you by Jamie and Jaayne. These are AI hosts - their voices are auto-generated, reading content created by Danny Brown, host of One Minute Podcast Tips and 5 Random Questions. If you enjoy the show, we'd love for you to leave a rating or review on your favourite podcast app! Please let your friends know they can listen for free on Spotify , Apple Podcasts , as well as their preferred podcast app , or online at Be a Better Podcaster . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

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Stop Confusing Your Audience - Why One Call to Action Is Key to Growth 5:27

לפני 42 weeks5:27

5:27

While it’s tempting to have multiple calls to action on your podcast, too many can confuse and therefore negate their effectiveness. Ideally, keep it at one and emphasize that regularly. By keeping your call to action simple and focused, listeners will be more likely to take that action which in turn will grow your show. So what call to action should you use? Let's dig in! Mentioned in today's episode The One Call to Action You Should Use on Every Podcast Episode Products Used for Be a Better Podcaster Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link. Equipment: Google NotebookLM Hindenburg Pro Auphonic Recommended resources: Captivate.fm Substack Boomcaster remote interviewing Be a Better Podcaster is a tips and growth podcast brought to you by Jamie and Jaayne. These are AI hosts - their voices are auto-generated, reading content created by Danny Brown, host of One Minute Podcast Tips and 5 Random Questions. If you enjoy the show, we'd love for you to leave a rating or review on your favourite podcast app! Please let your friends know they can listen for free on Spotify , Apple Podcasts , as well as their preferred podcast app , or online at Be a Better Podcaster . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

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Making Sense of Podcasting's Fractured Data Points 7:18

לפני 43 weeks7:18

7:18

When it comes to data for your podcast, podcasters are spoiled for choice. From their hosting company to Podcasts Connect, Spotify for Podcasters, Chartable, Podtrac, and more, there's never been a better time to be able to access data. But how do you make sense of it all, and do you really need access to every platform? In this episode, we delve into the intriguing world of podcast analytics, especially following Chartable's recent changes to its Apple Podcast integration. Podcast metrics can often feel daunting, leaving many of us gazing at a sea of numbers with little understanding of their implications. Today, we’ll explore how podcasters can effectively navigate through their analytics dashboards and pinpoint what metrics truly matter. Let's dive in! Mentioned in today's episode How Many Data Points Should You Use for Your Podcast? Products Used for Be a Better Podcaster Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link. Equipment: Google NotebookLM Hindenburg Pro Auphonic Recommended resources: Captivate.fm Substack Boomcaster remote interviewing Be a Better Podcaster is a tips and growth podcast brought to you by Jamie and Jaayne. These are AI hosts - their voices are auto-generated, reading content created by Danny Brown, host of One Minute Podcast Tips and 5 Random Questions. If you enjoy the show, we'd love for you to leave a rating or review on your favourite podcast app! Please let your friends know they can listen for free on Spotify , Apple Podcasts , as well as their preferred podcast app , or online at Be a Better Podcaster . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

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Why Gaps in Your Audio Can Be Good 6:29

לפני 43 weeks6:29

6:29

In this episode of Be a Better Podcaster , we dive into the art of editing and why embracing pauses and natural breaths can improve your podcast. Learn how over-editing can make conversations sound robotic, how to find the perfect balance between too much and not enough editing, and how slight imperfections can enhance the listener's experience. Sure, AI editors are useful, but the nuance of the human touch matters to avoid a "too polished" result. Key Tips: Embrace natural pauses and "ums" Avoid overusing AI editing tools Mentioned in today's episode Give Your Podcast Permission to Breathe Products Used for Be a Better Podcaster Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link. Equipment: Google NotebookLM Hindenburg Pro Auphonic Recommended resources: Captivate.fm Substack Boomcaster remote interviewing Be a Better Podcaster is a tips and growth podcast brought to you by Jamie and Jaayne. These are AI hosts - their voices are auto-generated, reading content created by Danny Brown, host of One Minute Podcast Tips and 5 Random Questions. If you enjoy the show, we'd love for you to leave a rating or review on your favourite podcast app! Please let your friends know they can listen for free on Spotify , Apple Podcasts , as well as their preferred podcast app , or online at Be a Better Podcaster . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

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Why Audio Quality is More Important Than You Think 11:37

לפני 43 weeks11:37

11:37

Hi everyone! In this inaugural episode, we explore the critical role of audio quality in podcast engagement and listener satisfaction. We examine a recent Twitter poll which revealed that over half of the 305 respondents consider poor audio quality the primary reason for abandoning a podcast. Listener grievances include subpar audio, the perception of amateurism, the annoyance of excessive sound effects, and the frustration with easily avoidable technical issues. We also talk about: The impact of audio quality on the listener experience Common audio pitfalls that plague podcasts and alienate audiences Simple yet effective strategies to elevate audio quality, regardless of budget Listen now to discover how prioritizing audio quality can be a game-changer for your podcasting journey! Mentioned in today's episode Dispelling the "Audio quality is less important than content" myth Products Used for Be a Better Podcaster Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link. Equipment: Google NotebookLM Hindenburg Pro Auphonic Recommended resources: Captivate.fm Substack Boomcaster remote interviewing Be a Better Podcaster is a tips and growth podcast brought to you by Jamie and Jaayne. These are AI hosts - their voices are auto-generated, reading content created by Danny Brown, host of One Minute Podcast Tips and 5 Random Questions. If you enjoy the show, we'd love for you to leave a rating or review on your favourite podcast app! Please let your friends know they can listen for free on Spotify , Apple Podcasts , as well as their preferred podcast app , or online at Be a Better Podcaster . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

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Introducing Be a Better Podcaster and Why You Should Listen 2:13

לפני 43 weeks2:13

2:13

Hey there, podcast enthusiasts! Welcome to Be a Better Podcaster, where we—Jamie and Jaayne—are here to sprinkle a little magic on your podcasting journey. We're all about helping you level up your show with fresh tips, tricks, and insights. Each episode, we dive into a smorgasbord of topics, whether you’re looking to enhance your content, perfect your sound quality, or figure out the best equipment to buy. We also tackle the nitty-gritty of data analysis to help you understand what’s working and what needs a tweak. Our goal is to make all this techy stuff super accessible and a whole lot of fun. So, if you're ready to make your podcast shine brighter than ever, hit that subscribe button on your favorite podcast app. And hey, we’d love to hear from you—drop us a review and let us know how we’re doing! Products Used for Be a Better Podcaster Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link. Equipment: Google NotebookLM Hindenburg Pro Auphonic Recommended resources: Captivate.fm Substack Boomcaster remote interviewing Be a Better Podcaster is a tips and growth podcast brought to you by Jamie and Jaayne. These are AI hosts - their voices are auto-generated, reading content created by Danny Brown, host of One Minute Podcast Tips and 5 Random Questions. If you enjoy the show, we'd love for you to leave a rating or review on your favourite podcast app! Please let your friends know they can listen for free on Spotify , Apple Podcasts , as well as their preferred podcast app , or online at Be a Better Podcaster . This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy…

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Stop Confusing Your Audience - Why One Call to Action Is Key to Growth

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Stop Confusing Your Audience - Why One Call to Action Is Key to Growth