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Eric J. Johnson - Outsmarting the Human Brain by Design
Manage episode 346030538 series 3313505
תוכן מסופק על ידי Media BVA and BVA Nudge Consulting. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Media BVA and BVA Nudge Consulting או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In this episode, we speak with Eric J. Johnson, the Director of the Center of Decision Sciences at Columbia University’s Business School and author of the new book, Elements of Choice. His research gives us valuable insight into how we can implement intentional design strategies to overcome common faults in our decision-making and enable better choices.
During the conversation, we learned:
- The importance of conscious and intentional design
- 3 questions designers should be asking themselves when developing elements of choice
- How to create effective defaults (hint: use these 3 elements--ease, endowment, endorsement)
- How to navigate customizable choice environments, also known as choice engines
- Variability in nudge effects and the ethics of choice architecture
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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During the conversation, we learned:
- The importance of conscious and intentional design
- 3 questions designers should be asking themselves when developing elements of choice
- How to create effective defaults (hint: use these 3 elements--ease, endowment, endorsement)
- How to navigate customizable choice environments, also known as choice engines
- Variability in nudge effects and the ethics of choice architecture
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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