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Eric Singler Founder, CEO of The BVA Nudge Consulting
Manage episode 319726047 series 3313505
תוכן מסופק על ידי Media BVA and BVA Nudge Consulting. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Media BVA and BVA Nudge Consulting או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In this very special episode, we turn the microphone on Eric Singler: the Founder, CEO and President of the BVA Nudge Unit. He is also Global Managing Director of the BVA Group, one of the 15 largest consulting and market research firms in the world (www.bva-group.com). Eric is a “slasher”: he is an entrepreneur, a marketing & research expert, a pioneer in applied behavioural sciences, an author and a lecturer.
Listen in to hear about:
- How Eric first discovered and became excited about the field of behavioral science
- Which significant ‘aha’ moment led to the founding of the BVA Nudge Unit back in 2013
- The inspiration behind his three books: Nudge Marketing, Green Nudge, and Nudge Management
- How behavioral science can be better leveraged in the private sector
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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Listen in to hear about:
- How Eric first discovered and became excited about the field of behavioral science
- Which significant ‘aha’ moment led to the founding of the BVA Nudge Unit back in 2013
- The inspiration behind his three books: Nudge Marketing, Green Nudge, and Nudge Management
- How behavioral science can be better leveraged in the private sector
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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