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Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy
Manage episode 496087988 series 3438351
In this episode we speak with Patrick Fagan, behavioral scientist and co-founder of the consultancy Capuchin Behavioral Science. Patrick is the former lead psychologist at Cambridge Analytica, author of Hooked and co-author of Free Your Mind. He shares insights into the hidden drivers of consumer behavior, how data and psychology intersect and why marketers should tap into the irrational mind.
83 פרקים
Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 496087988 series 3438351
In this episode we speak with Patrick Fagan, behavioral scientist and co-founder of the consultancy Capuchin Behavioral Science. Patrick is the former lead psychologist at Cambridge Analytica, author of Hooked and co-author of Free Your Mind. He shares insights into the hidden drivers of consumer behavior, how data and psychology intersect and why marketers should tap into the irrational mind.
83 פרקים
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