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Trust, rhyming, and snacking
Manage episode 355256305 series 3438351
From their iconic tube shape to the innovative stackable shape, Pringles chips
have been a snacking staple in homes across America for decades. But what
is the driving force behind its success? The answer lies within behavioral
science – find out how they've employed behavioral science tactics in their
catchy slogan that keep us reaching into those classic red canisters.
56 פרקים
Trust, rhyming, and snacking
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 355256305 series 3438351
From their iconic tube shape to the innovative stackable shape, Pringles chips
have been a snacking staple in homes across America for decades. But what
is the driving force behind its success? The answer lies within behavioral
science – find out how they've employed behavioral science tactics in their
catchy slogan that keep us reaching into those classic red canisters.
56 פרקים
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