To Sell in Business is Human | Dan Pink | Podcast series / Marketing

Behind the Brand with Bryan Elliott

Dan Pink is the author of six outstanding books about business and human behavior. His books include the long-running New York Times bestsellers When and A Whole New Mind — as well as Drive and To Sell is Human. Dan’s books have won multiple awards, have been translated into 40 languages, and have sold millions of copies.

Before venturing out on his own 20 years ago, Dan worked in several positions in politics and government, including serving from 1995 to 1997 as chief speechwriter to Vice President Al Gore.

He did his undergrad at Northwestern and a JD from Yale Law School. He has also received honorary doctorates from Georgetown University, the Pratt Institute, and a few others. He is a die hard baseball fan rooting for the Washington Nationals baseball fan... DC, with his family.

Dan says, “We are all in sales now. And yet for some the mere mention of “Sales” conjures up images of the typical pushy—even “can’t trust him as far as I can throw him — car salesman who approaches you with fake enthusiasm upon visiting any given dealership. Some of us can sell snow to an eskimo…but for others, it ranks up there with public speaking as one of their least favorite things to do. Is being good at sales something we’re born with? Or can it be learned. If what Dan says is right—that we’re all in Sales now, I guess we should hunker down and figure this out.

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