From Liquid Death and Over $1B Worth of Others - How to Pick Your Next Big Investment | Kass & Mike Lazerow

Behind the Brand with Bryan Elliott

Kass and Mike Lazerow are serial entrepreneurs and investors in brands like Liquid Death and best known as the cofounders of Golf.com and Buddy Media, a software company that sold to Salesforce.com for $745 million. In this episode you'll learn how to pick your next big investment.
Check out their new book:
https://kassandmike.com/the-book
With a lifetime of stories from decades of building businesses and helping others as investors and advisors, they are in high demand as public speakers, writers, and podcast guests.
After selling Golf.com to Time Warner in 2006, Kass and Mike cofounded Buddy Media, which would become the world’s leading social media marketing platform. And since selling Buddy Media to Salesforce in 2012, they have focused on providing capital and advice to the world’s most innovative founders.
Kass and Mike have supported close to 100 early-stage startup founders.

Special thanks to our sponsors:

About a year ago I was working out of a co-working space with a private office and studio in West Hollywood, and honestly? It was fine but felt more like a college dorm than a professional workspace.

I'm running a full service brand strategy consultancy and production company, meeting with serious clients, and I realized the environment wasn’t on brand for me.

Then I discovered Industrious - and here's something that blew my mind: they're actually the world's largest premium flexible workspace, with over 200 locations across 10 countries. But they don't feel corporate or stuffy at all.

What really sets them apart is their approach…

Unlike traditional co-working spaces, Industrious operates more like a hotel management model. They partner directly with landlords to create these incredible spaces, and the difference is night and day. When I walk my clients through the doors now, I can see the immediate shift in how they perceive me and my company. There's this elevation in credibility that you just can't put a price on. And I'm not alone - their members consistently report feeling "proud to bring clients here" and that the space "elevates my own sense of self so I can do better work."

The flexibility is incredible - I can scale my space up or down based on my team's needs. And with locations worldwide, I've got options whether I'm in LA or traveling for business to NYC and across the world. If you're tired of working from home or that coffee shop and you want a space that reflects your ambitions and style, you owe it to yourself to check out Industrious.

Head to https://www.industriousoffice.com/ or send me a note and I’ll personally set up a VIP tour for you in an Industrious office near you.

Special Thanks to our Sponsor We Feed Raw!
We’ve had dogs in our family for the last 20 years. Our current pups Bear & Bella are mixed breed dogs rescued in 2017.

Before I discovered We Feed Raw I was selective but also confused about the so-called healthy kibble I was feeding them. It turns out this expensive kibble was basically the same as feeding my dogs an all-processed, unhealthy food diet.

They are now on a We Feed Raw meal plan system that’s made custom for them with all the nutrients they need to live happy healthier lives.

We Feed Raw food is:

• Safe and cold-pressurized, free of pathogens packed in BPA-free packing
• It's sourced from USDA human-grade meats, food ships and arrives frozen for freshness
• There’s 6 different balanced recipes, something for every dog’s taste, allergy issues and more
• You never have to worry about being out of food or forgetting to pick more up at the store.Your subscription meal plan comes to your doorstep.
• Meal plans are customizable bas

Support the show