Reimagining Retail: Why DTC is Working for Some and Not for Others and What Is Its Second Act | May 22, 2024

Behind the Numbers: an EMARKETER Podcast

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss who's having the most success in the DTC world, whether flip flopping so many times has harmed Nike, and how the cookie deprecation effect has impacted DTC. Then, in the second half, we talk about three strategies for what we’re calling the digitally native vertical brand or DNVB's second act. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Arielle Feger.

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For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-reimagining-retail-why-dtc-working-some-not-others-what-its-second-act

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