A Chat With Postcard Brewing of Ireland

BeoirFest: Let's Talk Beer

In this episode, I'm joined by Jonathan Spielberg, founder of Postcard Brewing Company in Dublin, Ireland. Jonathan, originally from New York, takes us through his journey from IT project management to becoming a key player in Ireland's craft beer scene. We delve into the challenges of transitioning from a hobbyist brewer to establishing a fully-fledged brewery, the complexities of contract brewing, and the lessons learned from the successes and failures of various craft beer ventures.

Jonathan shares the inspiration behind Postcard Brewing, including how Dublin's iconic landmarks and his love for West Coast IPAs influenced the branding and beer styles. We also discuss the balancing act of catering to local tastes while eyeing the international market, especially the challenges of breaking into the U.S. craft beer scene.

Tune in to hear about the creative process behind their unique beer labels, the role of marketing in the craft beer industry, and what lies ahead for Postcard Brewing as they continue to expand both domestically and internationally. Whether you're a craft beer enthusiast or interested in the business side of brewing, this episode is packed with insights and stories from the heart of Ireland's brewing industry.